Avanade(R) Offers Integration Capabilities for Microsoft Interactive Media Manager

    Driving Greater Efficiencies for Media and Entertainment Companies
Through Improved Collaboration, Shorter Development Cycles and Reduced Cost

    LAS VEGAS, April 16 /CNW/ - At NAB 2007, Avanade announced it will
collaborate with Microsoft to support the integration and deployment of the
new Microsoft Interactive Media Manager solution for media and entertainment
customers. Building on Microsoft Office SharePoint Server 2007, Microsoft
Interactive Media Manager is a next-generation digital content management
solution designed specifically for the media and entertainment industry,
including film, post-production studios, broadcasters, game developers,
publishers and advertising and marketing agencies. As an integration partner,
Avanade will offer capabilities and assets in conjunction with Interactive
Media Manager, helping media and entertainment organizations bridge the
process gaps that exist between content production and business departments,
eliminating unnecessary manual workflow and providing management with
real-time insight into production details.

    "The media and entertainment industry has gone digital, opening up new
opportunities to develop and distribute assets and products in less time and
at less cost," explained Dean Olmstead, Director Industry Solutions at
Avanade. "Today, the content development process requires collaboration
between many people across multiple specialized tools and technologies often
with manual workflows. Using the familiar Office SharePoint Server 2007
interface, Interactive Media Manager improves collaboration in the development
of creative assets, from digital content to product distribution, leveraging
the tools and technologies media companies have already invested in. Avanade's
industry-leading experience with SharePoint, and now our work with Interactive
Media Manager, allows media companies to fully realize their potential."

    "Avanade has a long track record of helping enterprises realize the
productivity benefits of SharePoint and, with Office SharePoint Server 2007,
we are seeing the power of this technology helping enterprises take the next
step towards true digital collaboration," said Larry LeSueur, VP of
Infrastructure Solutions at Avanade. "The Interactive Media Manager is just
one example of many applications of SharePoint that are dramatically improving
productivity and collaboration for our large enterprise customers."

    Interactive Media Manager is a server-based product that provides a
Web-based interface for accessing and interacting with media files. The
solution includes powerful tools for quickly building complex workflows,
monitoring the performance of those workflows and facilitating the reviews and
approvals in the workflow process by pushing tasks and forms directly to
recipients' Microsoft Office Outlook Inbox or to an RSS feed. The solution's
collective components of powerful Web parts and workflows give media and
entertainment companies license to explore new creative possibilities and
distribution methods, opening the door to new revenue-producing models.

    "We're pleased to include Avanade as a key global system integrator
partner for the Interactive Media Manager solution," said Gabriele Di Piazza,
managing director for the Media and Entertainment Group in the Communications
Sector at Microsoft Corp. "We feel Avanade's extensive knowledge of the
Microsoft platform makes it a natural partner for this solution and for
additional components that integrate into it, such as Business Intelligence
and Microsoft Dynamics for business management and CRM."

    About Avanade

    Avanade is a global IT consultancy dedicated to using the Microsoft
platform to help enterprises achieve profitable growth. Through proven
solutions that extend Microsoft technologies, Avanade helps enterprises
increase revenue, reduce costs and reinvest in innovation to gain competitive
advantage. Our consultants deliver value according to each customer's
requirements, timeline and budget by combining insight, innovation and the
talent of our global workforce. Additional information can be found at

    Avanade, Avanade Connected Architecture, ACA and the Avanade logo are
registered trademarks or trademarks of Avanade Inc. Other product, service, or
company names mentioned herein are the trademarks or registered trademarks of
their respective owners.

For further information:

For further information: Avanade Charlie Zaragoza, 206-239-5893 or
Edelman Kate Whitman, 206-268-2222

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