Autodesk Signs Agreement With Avid Technology to Acquire Softimage

    Acquisition to Accelerate Autodesk's Games Strategy; Complements Digital
Entertainment and Visual Communications Offering; Lets Artists Choose their

    SAN RAFAEL, Calif., Oct. 23 /PRNewswire-FirstCall/ -- Autodesk, Inc.
(Nasdaq:   ADSK) and Avid Technology, Inc. (Nasdaq:   AVID), announced that they
have signed a definitive agreement for Autodesk to acquire substantially all
of the assets of Avid's Softimage business unit for approximately $35 million.

    Softimage was founded in 1986 by Daniel Langlois and is headquartered in
Montreal, Canada. Softimage develops 3D technology for the film, television
and games markets. Its flagship product is SOFTIMAGE|XSI, an extensible 3D
animation software solution used by leading media and entertainment companies,
including Digital Domain, Ubisoft, SEGA Corporation, CAPCOM, Animal Logic and
The Mill. Autodesk Media & Entertainment provides animation, visual effects,
editing/finishing and color grading solutions for the 3D market, including
entertainment and design industries.

    "Softimage has been developing state-of-the-art 3D technology for more
than 20 years, and its products are recognized as best-of-breed in the
entertainment industry," said Marc Petit, senior vice president, Autodesk
Media & Entertainment. "Upon the completion of this acquisition we will be
adding Softimage technology and products to our portfolio, and welcoming one
of the most talented teams in the industry to Autodesk Media & Entertainment.
Both will help us accelerate the work of our Games Technology Group, as we
build the next-generation of real-time, interactive 3D authoring tools for
games, film and television."

    Gary Greenfield, CEO and chairman of Avid Technology, added: "We are
excited about what this transaction means for customers of Softimage.  The
Softimage 3D product line has performed well in the video games market, a
sector where Autodesk has a track record of success.  Autodesk will provide a
great home for the business."

    Softimage Product Integration
    Upon completion of the acquisition, Autodesk intends to continue
developing and selling Softimage's core product line, while integrating
certain Softimage technology into future versions of Autodesk solutions and
products.  Autodesk plans to acquire and continue developing the following
Softimage products:
    --  SOFTIMAGE|XSI: Including XSI Essentials, XSI Advanced, XSI Academic,
        XSI Mod Tool and the XSI software development kit. XSI is
        production-proven 3D animation software for games, film and
        It offers a complete 3D modeling, animation, rendering and development
        environment for visual effects and custom tools.
    --  SOFTIMAGE|Face Robot: A complete software solution for easily rigging
        and animating 3D faces. Face Robot enables studios to create life-like
        facial animation at incredible speeds.
    --  SOFTIMAGE|Cat: This advanced character animation system is a plug-in
        for Autodesk 3ds Max software. It is intended to be integrated into
        3ds Max product line.
    --  SOFTIMAGE|Crosswalk: This interoperability solution is intended to be
        integrated with Autodesk's own interoperability technology.

    Petit commented: "As we have demonstrated since the acquisition of Alias
in 2006, we're committed to giving our customers choice when it comes to their
3D tools. We plan to maintain and grow the Softimage product line, and through
Autodesk FBX provide better interoperability between Softimage products, 3ds
Max and Autodesk Maya. FBX also provides interoperability between Softimage
products and our specialized applications such as Autodesk Mudbox, Autodesk
MotionBuilder, Autodesk ImageModeler and Autodesk Stitcher, as well as
numerous third-party applications."

    Petit concluded: "At Autodesk, we care deeply about 3D technology; we
know users invest a lot of time and energy into mastering their favorite 3D
product. To all 3D artists out there, I want to tell you that we understand
your passion for the creative tools you use daily, and that with Autodesk, you
can choose your passion."

    For further information please visit

    Safe Harbor Statement
    This press release contains forward-looking statements that involve risks
and uncertainties, including statements regarding product offerings and the
performance of its business. Factors that could cause actual results to differ
materially include the following: difficulties encountered in closing and
integrating Softimage's business; whether certain market segments grow as
anticipated; the competitive environment in the software industry and
competitive responses to the acquisition; and whether the companies can
successfully develop new products or modify existing products and the degree
to which these gain market acceptance.

    Further information on potential factors that could affect the financial
results of Autodesk are included in the company's annual report on Form 10-K
for the year ended January 31, 2008, and Form 10-Q for the quarter ended July
31, 2008, which are on file with the Securities and Exchange Commission.

    About Softimage
    Softimage is a part of Avid Technology, Inc., and develops leading-edge
3D technology used in customer-centric solutions that enable professionals in
the games, film and television industry to realize their creative vision.
Award-winning feature films, television productions and top-selling video
games are made using Softimage software. Its flagship product, SOFTIMAGE|XSI,
is an extensible 3D animation software solution built on the most modern
architecture in the industry and is used by leading media and entertainment
companies such as Digital Domain, Ubisoft, SEGA Corporation, CAPCOM, Animal
Logic, and The Mill. Other solutions from Softimage include: SOFTIMAGE|FACE
ROBOT, lifelike facial animation software; SOFTIMAGE|CAT, a complete character
animation plug-in; and SOFTIMAGE Alienbrain, a digital asset management
solution for artists.

    About Avid Technology
    Avid is a worldwide leader in tools for film, video, audio, 3D animation,
gaming and broadcast professionals - as well as for home audio and video
enthusiasts. Avid professional and consumer brands include Avid, Digidesign,
M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast
majority of primetime television shows, feature films, commercials and
chart-topping music hits are made using one or more Avid products. Whether
used by seasoned professionals or beginning students, Avid's products and
services enable customers to work more efficiently, productively and
creatively. Avid received an Oscar statuette representing the 1998 Scientific
and Technical Award for the concept, design, and engineering of the Avid Film
Composer system for motion picture editing.

    About Autodesk
    Autodesk, Inc. is the world leader in 2D and 3D design software for the
manufacturing, building and construction, and media and entertainment markets.
 Since its introduction of AutoCAD software in 1982, Autodesk has developed
the broadest portfolio of state-of-the-art digital prototyping solutions to
help customers experience their ideas before they are real.  Fortune 1000
companies rely on Autodesk for the tools to visualize, simulate and analyze
real-world performance early in the design process to save time and money,
enhance quality and foster innovation.  For additional information about
Autodesk, visit

    Autodesk, AutoCAD, FBX, ImageModeler, Maya, MotionBuilder, Mudbox,
Stitcher and 3ds Max are registered trademarks or trademarks of Autodesk,
Inc., and/or its subsidiaries and/or affiliates in the USA and/or other
countries. All other brand names, product names or trademarks belong to their
respective holders. Autodesk reserves the right to alter product offerings and
specifications at any time without notice, and is not responsible for
typographical or graphical errors that may appear in this document.
    (C) 2008 Autodesk, Inc.  All rights reserved.


    Nathalie Bergeron, 514.916.7782,
    Valerie Dupuis, 514.908.0110 ext 312,

    David Gennarelli, 415-507-6033,



For further information:

For further information: Media, Nathalie Bergeron, +1-514-916-7782,, or Valerie Dupuis, +1-514-908-0110, ext 312,, both for Autodesk, Inc.; or Investors, David Gennarelli,
+1-415-507-6033,, of Autodesk, Inc. Web Site: AP
                       PRN Photo Desk,

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