Autodesk and EA Groom Next Generation of Digital Media Leaders

    New Project Design Workshop Part of Canada's First Digital Media Masters
    Degree Program

    VANCOUVER, British Columbia, Jan. 22 /CNW/ -- Autodesk, Inc. (Nasdaq:  
ADSK) and Electronic Arts, Inc. (Nasdaq:   ERTS) are today introducing a new
project design workshop for Canada's first Masters for Digital Media (MDM)
Program at Great Northern Way Campus in Vancouver, British Columbia. As part
of the 20-month MDM Program, the workshop will equip students with techniques
to plan and manage digital media projects in their academic and professional
    Glenn Entis, senior vice president at Electronic Arts, and Autodesk
Fellow Tom Wujec developed the curriculum and will be teaching the workshop.
Following the workshop, student teams will be equipped to work on industry
funded digital media projects that include: multi-player online game
development; the creation of next-generation digital social networks; the 3D
graphical visualization of a sustainable ocean ecosystem; and a 3D virtual
ride on the Canada Line -- the expanded rapid transit system which will be in
place for the Vancouver 2010 Winter Olympics.
    "Our goal is to shape the next-generation of digital media leaders," said
Dr. Gerri Sinclair, executive director of the MDM Program. "We're
collaborating with industry luminaries such as Electronic Arts and Autodesk,
so that the students can benefit from their forward thinking. The project
design workshop will give students the tools they need to manage real-world
digital media projects."
    During the two-day workshop, students will map out the stages of their
semester-long digital media projects. The workshop's collaborative framework
will provide more than 20 techniques to design and plan digital media
projects, understand client and end user requirements, and generate a
comprehensive production plan. Encouraging teamwork and critical thinking,
students will use visual communication tools and techniques to explore topics
and present key learnings.
    EA's Entis said, "I'm very excited about leading this workshop. There's a
clear need for better planning of digital media projects, particularly with
the rapid pace of technological change. The right pre-production planning can
make or break a project."
    Autodesk's Wujec added, "Autodesk's knowledge and experience in multiple
industries, including entertainment, automotive design, manufacturing and
building, complement Electronic Arts' approach to thinking more broadly about
digital project planning. There's growing demand for rigorous pre-production
planning and visual communication throughout digital media projects. With this
workshop, we're helping tomorrow's digital media leaders design better
projects and arrive at the best choices in less time. At the heart of this
emerging innovation practice is the art of making ideas visible."
    About the Masters for Digital Media Program at the Centre for Digital
Media, Great Northern Way Campus
    Launched in September 2007, the Masters for Digital Media Program is an
innovative, full-time professional Masters Degree Program. It offers students
team-based experiences focused on project learning in close collaboration with
the international digital media industry. Housed in the Centre for Digital
Media at Great Northern Way Campus, the MDM is a 20-month program, and
includes a paid summer internship.
    Great Northern Way Campus (GNWC), established in 2001, is an educational
innovation; a collaborative university campus environment that combines the
strengths of four leading academic institutions: University of British
Columbia, Simon Fraser University, Emily Carr Institute of Art + Design and
British Columbia Institute of Technology. The MDM Graduate Degree bears the
seals of these four academic partners.
    About Electronic Arts
    Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded in
1982, the company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, cellular handsets and
the Internet. Electronic Arts markets its products under four brand names: EA
SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one million
copies. EA's homepage and online game site is More
information about EA's products and full text of press releases can be found
on the Internet at
    About Autodesk
    Autodesk, Inc. is the world leader in 2D and 3D design software for the
manufacturing, building and construction, and media and entertainment markets.
Since its introduction of AutoCAD software in 1982, Autodesk has developed the
broadest portfolio of state-of-the-art digital prototyping solutions to help
customers experience their ideas before they are real. Fortune 1000 companies
rely on Autodesk for the tools to visualize, simulate and analyze real-world
performance early in the design process to save time and money, enhance
quality and foster innovation. For additional information about Autodesk,
    Autodesk and AutoCAD are registered trademarks or trademarks of Autodesk,
Inc. in the USA and/or other countries. All other brand names, product names
or trademarks belong to their respective holders. Autodesk reserves the right
to alter product offerings and specifications at any time without notice, and
is not responsible for typographical or graphical errors that may appear in
this document.

     Contacts:  Roohi Saeed, Autodesk, 514-954-7296,
                David Tinson, EA Canada, 604-456-5167,
                Grace Battiston, Great Northern Way Campus, 778-370-1013,

For further information:

For further information: Roohi Saeed of Autodesk, +1-514-954-7296,; or David Tinson of EA Canada, +1-604-456-5167,; or Grace Battiston of Great Northern Way Campus, 
+1-778-370-1013, Web Site:

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