Augen Gold establishes an Advisory Board and appoints new Chairman

    Shares outstanding: 32,534,695

    TORONTO, Sept. 3 /CNW/ - Augen Gold Corp. ("Augen Gold" or the "Company")
(TSX-V: GLD is pleased to announce the following initiatives towards
governance improvements and strengthening the organization.

    James Sbrolla - Appointed Chairman of the Board

    Mr. Sbrolla is a veteran of both the financial and environmental
industries. He is Chairman of Environmental Business Consultants, the manager
of a small private equity fund and serves on the boards of WE Communications,
Actual Media and Green Students Fundraising. Mr. Sbrolla is also a
widely-published journalist in business media, Mr. Sbrolla has written on a
variety of topics including a multi-national study on finance, the environment
and sustainable development.
    Mr. Sbrolla is a 1990 graduate from University of Western Ontario with a
BA in Administrative and Commercial Studies; He also has a Graduate Diploma in
Management Studies from Wilfrid Laurier University and is an Entrepreneur in
Residence with MaRS and the Ontario Center for Environmental Technology
Advancement since 2008.
    Since March of this year he has been Lead Director of Augen Gold. The
appointment of Mr. Sbrolla as Chairman provides a knowledgeable business
consultant for the role and separates the function from the present CEO
position. J. David Mason steps down as Chairman and remains a Director and
Chief Executive Officer.

    Dr. Jozef Straus - Appointed Chair of Advisory Board

    Dr. Straus has volunteered to set up a separate Advisory Board to help
guide Augen Gold through the formative years in developing a substantial
resource and funding mentoring. Dr. Straus brings a lifetime of extraordinary
achievement in technology innovation, business success, in the telecom
industry. After having retired as Chief Executive Officer and Co-Chairman in
August 2003, Dr. Straus held the role of Founder Emeritus of JDS Uniphase
Corporation, a worldwide leader in optical technology and fiber optic
communications until December 31, 2005. Dr. Straus was appointed CEO of JDS
Uniphase in May 2000, subsequent to having served as President and Chief
Operating Office of the company. Dr. Straus co-founded JDS Fitel in 1981 and
was instrumental in its merger with Uniphase Corporation in 1999 to create JDS
Uniphase Corporation. Prior to JDS FITEL, Dr. Straus held various research and
management positions with Bell Northern Research and Nortel.
    Dr. Straus holds Honorary Doctorates from the University of Alberta,
University of Ottawa, and from Touro College in New York. He currently serves
on the Board of various private high tech companies and was active in the
Ottawa Hospital's Legacy Campaign, serving as its Co-Chairman. Dr. Straus is a
past Board Member of Group Telecom, Photonics Research Ontario, and the
Alberta Information and Communication Technology Advisory Board and the
University of Ottawa's Science Advisory Council.
    Dr. Straus has numerous patents, publications, and other honors to his
credit, notably the 2004 NRC/CATA Alliance Innovation & Leadership Lifetime
Achievement Award as well as the 2001 Engineering Management Award from the
University of Southern California. Dr. Straus is a senior member of the
Institute of Electrical and Electronic Engineers.

    About Augen Gold

    Augen Gold is a gold exploration company with 24,335 hectares of staked
and patented mining claims in the southern Swayze Greenstone Belt, including
the formerly producing Jerome Gold Mine. The claims cover a 45 kilometer long
section of the Ridout Deformation Zone, believed to be the western extension
of the Kirkland Lake/Larder Lake Break. The geological setting is comparable
to the major gold camps of Timmins and Kirkland Lake, and the claims contain
numerous gold showings that have received very little historical exploration.
Augen Gold is the first company to have assembled such a coherent ground
position. Augen Gold has performed a detailed airborne geophysical survey over
the whole area, and its sampling program has confirmed the historically
reported gold values. The correlation of many gold showings with geophysical
features indicates excellent potential for the discovery of additional
deposits. The Company's objectives are to aggressively explore the gold
showings that correlate with geophysical anomalies, continue resource
definition at the Jerome Mine, and to expand its property portfolio with
highly prospective mineral assets.

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

For further information:

For further information: J. David Mason, M.Eng., Chief Executive
Officer, Director and Founder, Augen Gold Corp., (416) 479-3300 Direct Line,; 130 King Street W., The Exchange Tower, Suite 720, P.O. Box
137, Toronto, Ontario, M5X 1A6, 1-888-442-2836(44"AUGEN") ex 3300, main (416)
777-2007 ex 3300, fax (416) 777-2008

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