Audi wins three IIHS "Top Safety Pick" awards

    TORONTO, Nov. 16 /CNW/ - Three 2008 Audi models have been named as "Top
Safety Pick" award winners in all categories in the most recent Insurance
Institute for Highway Safety (IIHS) crash tests. The Audi A3, A4 and A6 models
feature extensive standard safety equipment which clearly contributed to the
IIHS awarding these Audi models with its highest ratings following rigorous
front, side and rear impact crash tests. This makes Audi the only German
manufacturer to have three award winning models in its ranks: the Audi A4 and
A6 had previously been honoured with this top safety rating.
    While the Audi A4 and A6 models had been rated as "Good" in prior IIHS
crash tests, this was the first win for the Audi A3 sportback. This outcome
for the Audi A3 is the result of IIHS frontal, rear and side crash test which
the A3, like the A4 and A6 before it, completed in the U.S. The side impact
test is a particularly challenging part of the IIHS crash test series. In this
test, vehicles are struck from the side by a moving barrier at a speed of
31 mph (50 km/h). The barrier is shaped to resemble the front end of a pick-up
or SUV. Structural deformation as well as the kinematics and stresses to which
passengers are subjected are then evaluated. The outstandingly low loads
measured are thanks to the car's rigid body and standard restraint systems,
including the sideguard head airbag.
    The IIHS also evaluates the risk of neck injuries in a rear impact.
According to the IIHS report, the A3 moved from a previous rating of
"acceptable" to "good" as a result of its significantly improved seat and head
restraint design incorporated into the 2008 models. Because of the optimized
design of the seat structure, seat components and above all the geometry and
position of the head restraints, Audi models score top marks in this
    "Following the Audi 'Vorsprung durch Technik' philosophy, we load the A3,
A4 and A6 models with life-saving safety technologies and we're delighted that
the passive safety features of the tested vehicles performed so well in the
most recent tests," said Audi Canada's Executive Vice President, Diego Ramos.
"These sporty, progressive and sophisticated Audi products combine important
passive safety features with an extensive list of advanced, active safety
technologies like the Audi electronic stability program which includes brake
assist and Electronic Brake-Pressure Distribution, anti-lock brakes and
quattro drive, all of which can help drivers avoid accidents in the first

    Audi Canada
    Audi's history in Canada dates to 1971, when the brand was first
introduced on the Canadian market. Today, a network of over 37 Audi retailers
nationwide sell and service a range of premium vehicles that include the Audi
A3 compact; the sporty A4 sedan, Avant and Cabriolet models; the high
performance S4 sedan, Avant and Cabriolet models; the pulse-quickening RS 4
sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7
performance SUV; the all-aluminum Audi A8; the new V10-powered S6 and S8
performance sedans; and the all-new 2008 TT Coupe and Roadster models and the
incredible new R8 mid-engined sports car.

    More information on all Audi models can be found at

For further information:

For further information: Doug Clark,, (905)

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