AUDI R8 Wins AJAC's 2008 Best New Design Award

    TORONTO, Feb. 13 /CNW/ - The Audi R8 won the "Best New Design" award for
2008 as presented by the Automobile Journalists Association of Canada (AJAC).
The award was handed out as part of the 2008 Canadian Car of the Year (CCOTY)
awards that opened the Canadian International Auto Show in Toronto.
    Canadian independent designer Paul Deutschman, Humber College automotive
design professor Ken Cummings, and Automobile magazine's design critic Robert
Cumberford were appointed by AJAC as a panel of design experts. Their task was
a difficult one: create a short-list of four "Best New Design" finalists from
the full-slate of fifty-nine entries in the Canadian Car of the Year awards
    They chose the Audi R8 ("A real tour de force in terms of design,
materials, structure and performance" - Robert Cumberford), the Chevrolet
Malibu ("If Chevy can't recapture some market share with this handsome entry,
the aging population is losing their eyesight" - Ken Cummings), the Infiniti
G37 Coupe ("Hats off to the Infiniti designers- they have succeeded in
creating a design language that is both original and desirable" - Paul
Deutschman), and the Volvo C30 ("Volvo is breaking into a new segment with a
funky wagon that offers practicality and strong originality" - Paul
    AJAC journalists then selected the winner from the design expert's
short-list based on a combination of aesthetics, function, and brand essence.
Each parameter was rated separately for each of the design finalists. The
aesthetics score reflects the sheer beauty of the design. The function score
assesses the manner and degree to which it accommodates the practical
requirements of the vehicle type. And brand essence considers its success in
conveying the image, heritage, and values of the specific brand.
    "The intent of the AJAC Best New Design award is to identify and reward
the vehicle that exhibits the best balance of form and function", said Paul
Williams, co-chair of the 2008 CCOTY awards.
    AJAC's annual Canadian Car of the Year awards program was created in 1985
with the purpose of providing consumers with sound, comparative information on
vehicles that are new to the market.
    For that reason, the vote results that determined today's winners are
available to consumers as a resource buying guide on the AJAC web site. Also
available are the comparative test data derived from the journalists'
extensive four day evaluation of over 170 new vehicles in Niagara-on-the-Lake,
Ontario in October. This annual event is known in the industry as "TestFest".
Shell Canada is the official fuel supplier of the event.
    The rigorous TestFest evaluation program includes real world driving on
public roads - exactly where consumers drive so that the test and vote results
posted to the AJAC web site are directly relevant to potential car and truck
    Photos from today's award announcements, the December 4th category
winners, and the TestFest evaluation event, are available for print and
broadcast media under "Canadian Car of the Year" "Photo Gallery" on the AJAC
web site.
    In addition, our AJAC journalists who evaluated the brand new models at
TestFest are available across Canada for interviews to talk about the vote
results and comparative data.

    This press release was distributed by the CNW Group: the official
newswire of AJAC.

For further information:

For further information: on the 2008 Canadian Car of the Year Awards,
either visit our AJAC web site at, call the AJAC office at
1-800-361-1516, or send us an email:

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