AT&T and Kangaroo TV to introduce Video On Demand at the 2008 Formula 1 Brazilian Grand Prix

    SAO PAULO, Brazil, Oct. 30 /CNW Telbec/ - As cars and crews are preparing
for the season-ending 2008 Formula 1 Brazilian Grand Prix, AT&T and Kangaroo
TV are preparing to launch an innovative Video On Demand (VOD) feature on all
500 AT&T Williams bespoke Kangaroo handheld TVs that will be deployed at the
    The new VOD feature on Kangaroo TV will allow viewers to select videos
and podcasts in English and Portuguese and enable AT&T to better communicate
the relevancy of its investment in the sport of Formula One using a highly
targeted medium. The VOD function will also allow viewers to grant AT&T access
to usage data which will provide the company with a better understanding of
its customers' preferences and motivations.
    "We have been using Kangaroo TV since 2007," said Lloyd Salvage, Vice
President, Global Segment Marketing at AT&T. "However, we believe that by
introducing new VOD capabilities it will help AT&T bring its Grand Prix
activation program to a new level while providing additional compelling
content to our guests making their Formula One weekend truly special."
    "We have been thinking of this concept for some time, however we are
proud to have worked together with AT&T to bring this new capability to
market," said Alain Charette, EVP Corporate Development at Kangaroo TV Europe.
"This will help AT&T better target its messaging to its guests and to upscale
and differentiate its hospitality program. Consequently its guests will be
better informed, more engaged in Formula One and ultimately be more dedicated
to AT&T."

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    About AT&T

    AT&T Inc. (NYSE:  T) is a premier communications holding company. Its
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    About Kangaroo Media Inc.

    Kangaroo Media Inc., with its unique product, Kangaroo.TV, gives fans the
superstar experience by letting them create their own live-action sporting
event on site. Its technology delivers video, audio and data in real-time to
each fan's hand-held Kangaroo TV. Kangaroo Media is a market leader and
currently available in several top tier sports properties, and partnered with
internationally renowned brands. Headquartered near Montreal, Canada, Kangaroo
Media is listed on the Toronto Stock Exchange ( as KTV. For more
information visit

For further information:

For further information: Dario Cutin, (305) 520-9004,;
Larissa Shiraishi, 55 11 3037-3205,

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