ATN to serve Canada's two largest multicultural communities with nine new TV channels



    TORONTO, July 7 /CNW/ - Asian Television Network International Limited
(ATN) (TSX-SAT), Canada's largest South Asian broadcaster, is pleased to
announce the launch of three new Chinese channels and six new South Asian
channels on Rogers Cable in fall 2009.
    "These nine channels carry world class content that will attract large
audiences among the South Asian diaspora and Chinese communities in Canada. We
are extremely pleased with the signed distribution agreement for the Canadian
premiere of these specialty channels on Canada's largest cable company," said
Shan Chandrasekar, President and CEO of ATN.
    "Most of the 14 services we operate today made their Canadian debut on
Rogers, and our association with the cable company goes back three decades.
    "We are also very proud of our solid programming alliances with world
renowned multinational corporations such as News Corp and Sony Entertainment
Television that enables us to offer Canadians these top-rated channels from
their countries of origin," Mr. Chandrasekar said. News Corporation is the
parent company of STAR, Asia's leading media and entertainment company.
    The addition of nine movie, news and entertainment services from China
and India will cement ATN's position as Canada's largest independent
broadcaster of multicultural channels, bringing the number of services it
operates to 23. ATN offers numerous Canadian third-language services, which it
programs from its Newmarket Ontario headquarters.
    South Asian and Chinese communities are the largest ethnic groups in
Canada. The launch will mark ATN's first offering to Mandarin-speaking
audiences.

    
    The new services are:
    ---------------------
    

    STAR ONE unleashes the next generation of Hindi entertainment with an
innovative, diverse mix of programming and cutting edge production values that
appeal to urban, upwardly mobile Indian audiences across the globe.

    STAR INDIA GOLD brings to audiences the best and biggest Bollywood
blockbusters. With one of the largest Indian film libraries in the world, STAR
GOLD offers a wide variety of films for the entire family, showcasing
legendary Bollywood stars and filmmakers.

    STAR NEWS offers viewers 24-hour Hindi news. It covers the full spectrum
of news ranging from politics to business, investigative reports to consumer
issues, and crime to the environment.

    STAR VIJAY is one of the most popular Tamil entertainment channels in
India, Sri Lanka, Malaysia and Singapore. Programming on VIJAY caters to the
distinctive Tamil culture, and has been making waves with innovative programs
in a variety of genres including talent hunts, music shows, sitcoms,
thrillers, reality shows and dramas as well as youth oriented programming.

    SET MAX is the Sony Entertainment Television Network channel that
provides its viewers with the best of Hindi Movies from Bollywood. The channel
will show some of the biggest old and new Bollywood blockbusters and broadcast
many exclusive film-related programs. The channel is committed to offering the
viewer a programming line-up that provides the best in Asian family
entertainment.

    MH1 is one of the most popular Punjabi music and entertainment channels
from Punjab, India. The channel broadcasts bhangra, indipop and various
features in this genre.

    STAR CHINESE MOVIES brings viewers some of the best Chinese movies from
the 1970s to 1990s with access to the world's largest contemporary Chinese
film library.

    CHANNEL V TAIWAN: Channel (V) is Asia's trend-setting music and lifestyle
channel featuring original programmes, latest chart-topping music videos,
interviews with music stars, concerts and popular VJs.

    STAR CHINESE CHANNEL is STAR's flagship Mandarin channel in Taiwan and is
popular among Chinese audiences across Asia. The channel presents a wide range
of general entertainment programming including game shows, talk shows,
contemporary and costume drama series.

    ATN currently operates 14 specialty television channels as well as ATN
Asian Radio on XM 159, the only Satellite Radio serving North America's South
Asian diaspora. ATN video content is also available on any Bell mobile phone
that supports video. ATN has programming alliances with leading international
broadcasters and is the long-term rights holder for the Indian Premier League
(IPL), ICC World Cricket and ICC World Cup Cricket.
    To subscribe to ATN and for more details about our services and their
schedules, please visit www.asiantelevision.com or contact your local service
provider.

    
    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release. We rely on safe harbour provision.
    





For further information:

For further information: B. Fulton, CHIEF FINANCIAL OFFICER, Asian
Television Network International Limited, Newmarket, Ontario, Canada, (905)
836-6460 or www.asiantelevision.com


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