- TD Canada Trust poll reveals that although Atlantic Canadians are savvier than
last year, there's still room for improvement -
-TO VIEW A SOCIAL MEDIA VERSION OF THE RELEASE INCLUDING AN ANIMATED
TORONTO, Feb. 23 /CNW/ - More Atlantic Canadians are taking proactive
measures to protect themselves from fraud compared to a year ago,
according to the TD Canada Trust Fraud Prevention Month Poll. An
increasing number of Atlantic Canadians say they shield their PINs (84%
vs. 56% in 2010), stay away from unfamiliar ATMs (55% vs. 43% in 2010),
and shred confidential documents when they are no longer needed (86%
vs. 75% in 2010).
"It's encouraging to see Atlantic Canadians are aware of the dangers and
are starting to take precautions to protect themselves against fraud,
but we want to remind them to continue to remain diligent and protect
themselves," says Justin Hwang, Associate Vice President, Fraud
Management, TD Canada Trust. "Financial institutions have tools and
information available to help protect Atlantic Canada residents and
combat fraud, but the vast majority of fraud can be avoided if people
are proactive and follow some simple tips to help protect themselves,
such as shielding their PIN and being careful with their personal
The TD Canada Trust Fraud Prevention Month Poll also revealed that many
Atlantic Canadians are engaging less in risky behaviour that makes them
vulnerable to fraud compared to last year. Only 6% of those surveyed
have ever sent credit card account information through an email, down
from 23% last year. In addition, only 5% of Atlantic Canadians say they
have ever told someone their debit card PIN, while 11% admitted to
doing so in 2010.
However, Atlantic Canadians are still concerned about fraud in general
(92% vs. 80% in 2010). The 2011 poll also asked about two other types
of fraud - phishing and vishing. Residents of Atlantic Canada are the
most likely group in the country to be concerned about becoming a
victim these scams, both of which trick consumers into providing
personal information, either electronically or over the phone, which is
then used to commit fraud. Eight out of ten Atlantic Canadians (80%)
are concerned about being a victim of phishing (vs. 74% nationally)
while 83% are concerned about being a victim of vishing (vs. 75%
"Criminals are always trying to stay a step ahead and develop new scams,
so it's extremely important for Atlantic Canadians to be aware of new
threats as they appear," says Hwang. "These days, it's easy to fall for
a sophisticated phishing scheme. Just remember, that your bank will never ask you for personal information by email, and if you're ever unsure
about an email you receive or a website you enter, err on the side of
caution and contact your bank immediately."
In support of Fraud Prevention Month, TD Canada Trust developed the
following quiz to help Canadians determine how fraud savvy they are and
learn what they can do to help protect themselves.
2ND ANNUAL TD CANADA TRUST FRAUD PREVENTION QUIZ - HOW SAFE ARE YOU?
True or False: It's a good idea to give your debit and credit card PIN
numbers to your close family and friends.
False: You should not let anyone else know or use your PIN (Personal
Identification Number), including family and friends. Avoid writing it
down or carrying it in your wallet. No one but you should know your PIN
- not even your bank.
True or False: Wi-Fi networks, like those found in coffee shops and
hotel lobbies, are always completely safe for you to use.
False: You need to use caution when using unsecure Wi-Fi networks. If
you're on an unsecured network, Wi-Fi bandits could try to hack into
your laptop or cell phone to steal your online banking passwords, copy
your contacts from email programs, or even download illegal files.
True or False: When shopping online, there are simple clues to figure
out whether or not a website is safe.
True: To see if a site is secure, check the lower corner of your browser
window for a padlock or key icon whenever you're on a screen that sends
personal information or credit card numbers. If the padlock is closed
or the key is intact, security technology will scramble your credit
card number and personal information as it's being transmitted to the
merchant. As well, the secure website address will begins with
True or False: Now that I have CHIP enabled debit and credit cards, I
don't need to protect my PIN.
False: When conducting any transaction at an ATM or making a purchase,
always shield the keypad when you enter your PIN
True or False: If your bank needs to contact you, they will email you
and ask you for your account information.
False: Your bank will never contact you by email asking for account
information. If you are have been emailed for this information then you
have likely been "phished." Phishing refers to an online scam that
seeks out personal financial information from people who believe they
are sharing their information with a legitimate website or
True or False: When making a debit transaction, if the keypad doesn't
stretch far enough, it's ok to give your card to the salesperson so
that they can enter your PIN for you.
False: When making a debit transaction, never allow the merchant to take
your card out of sight. It takes only seconds for fraudsters to
reproduce your card. A false card combined with your PIN can provide a
criminal access to your bank account.
True or False: If I am a victim of debit or credit card fraud, I can get
my money back.
True: Canadian cardholders are protected. Visa cardholders are protected through the Visa Zero Liability Policy, which means they are not responsible for
fraudulent or unauthorized charges on their Visa account. Victims of debit card fraud are protected by the Canadian Code
of Practice for Consumer Debit Card Services and are reimbursed by
their financial institutions.
For more information on fraud prevention from TD Canada Trust, visit http://www.td.com/privacyandsecurity/protect_yourself.jsp
About the 2011 TD Canada Trust Fraud Prevention Month Poll
Results were collected through Environics' national telephone omnibus
between February 1 to 3, 2011. A total of 1,001 interviews were
completed, including 126 in Atlantic Canada.
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Group (TD or the Bank). TD is the sixth largest bank in North
America by branches and serves approximately 19 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking,
including TD Canada Trust and TD Insurance; Wealth Management,
including TD Waterhouse and an investment in TD Ameritrade; U.S.
Personal and Commercial Banking, including TD Bank, America's Most
Convenient Bank; and Wholesale Banking, including TD Securities. TD
also ranks among the world's leading online financial services firms,
with more than 6 million online customers. TD had CDN$620 billion in
assets on October 31, 2010. The Toronto-Dominion Bank trades under the
symbol "TD" on the Toronto and New York Stock Exchanges.
SOURCE TD Bank Group
For further information:
Steve Presant / Carolyn Abbass
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TD Bank Group