TORONTO, May 26 /CNW Telbec/ - Levels of support and satisfaction with
the CBC are higher and more intense among Atlantic Canadians than people in
other parts of the country, according to a new national Pollara survey.
The survey comes as CBC grapples with a $170 million funding shortfall
and in the wake of Ottawa's decision to review CBC's budget to find new cuts
of up to $56 million - pressures that are diminishing the CBC's creative
capacity and programs.
Against this backdrop Pollara finds Canadians to believe that Prime
Minister Harper is intent on hobbling the CBC. This belief is more widespread
among voters in Atlantic Canada than anywhere else in the country.
- 71% of Atlantic Canadian respondents versus 63% nationally agreed that
"Prime Minister Harper and the Conservative government are hostile to
the CBC and would like to diminish public broadcasting in Canada".
- 58% of Atlantic Canadian respondents versus 51% nationally agreed that
when it comes to the CBC "the Harper government has a hidden agenda
that favours private corporate broadcasters". 16% of Atlantic Canadians
disagree and 26% don't know.
"The good news is that Harper's disdainful treatment of the CBC flies in
the face of public opinion," says Ian Morrison, spokesperson for the broadcast
watchdog group Friends of Canadian Broadcasting which commissioned the survey.
Overall, Canadians think CBC is under-funded. This belief is more intense
among Atlantic Canadians:
- Atlantic Canadians are much more intense than their fellow citizens
(39% strongly agree versus 31%) in their view that CBC's "current
funding is insufficient to maintain a unique and vibrant Canadian
identity and culture".
- Seven-in-ten (70%) Atlantic Canadians agree that "the CBC provides
value for taxpayer money" versus 63% nationally.
- Half (51%) of Atlantic Canadian respondents and 47% nationally would
advise their MP to vote to increase CBC funding from current levels,
while 25% of Atlantic Canadians would advise their MP to maintain CBC
funding and 10% would counsel a funding cut.
When it comes to regional broadcasting, the views of Atlantic Canadians
are once again more pronounced than those of people living elsewhere in
- Sixty-eight percent (68%) of Atlantic Canadians think "the CBC plays an
important role in their community" versus 58% nationally, and
- While 74% of Canadians "would like to see the CBC strengthened in your
part of the country", this view is held by 82% of Atlantic Canadians
- Concern that recently announced cuts to the CBC budget will reduce the
amount of local news and regional coverage is more widely held in
Atlantic Canada (71%) than nationally (66%).
The survey reveals that Liberal leader Michael Ignatieff is regarded as
"most trusted" to handle matters of culture and Canadian identity in
broadcasting by Canadians. This view is somewhat amplified among Atlantic
Other highlights from the Pollara survey of Atlantic Canadians:
- 87% tune in to some form of CBC programming.
- 81% rate the CBC's performance in fulfilling its mandate 'good', 'very
good' or 'excellent".
- 87% believe "the CBC is important in protecting Canadian identity and
- 80% believe CBC "is best suited to provide Canadian programming on TV".
- 24% believe that "privatizing and commercializing the CBC is the right
thing to do", 62% disagree, and 14% don't know.
- 77% believe that annual funding to the CBC should be increased: 52%
support the Commons Heritage Committee recommendation that CBC funding
should increase to $40 per Canadian, and 25% believe $40 per Canadian
is too low.
- 73% of Atlantic Canadians believe the CBC should be held "most
responsible for ensuring that Canadian programming continues to be an
integral part of the Canadian economy and culture", 18% favour private
broadcasters, 9% cable and satellite companies and 3% Internet content
- The vast majority of Atlantic Canadians want to see an end to the Prime
Minister hand picking people to lead the CBC. 85% believe the CBC's
Board of Directors should be appointed through a non-political process
and 86% believe CBC President should be appointed at arms length from
the political process.
FRIENDS commissioned POLLARA to survey a random sample of 3,361 Canadians
18 year of age or older. The rate of accuracy for Atlantic regional data is
+/- 4.75% nineteen times in twenty. National results are considered accurate
to +/- 1.69% nineteen times out of twenty. This survey was in the field from
April 20 to 24, 2009.
Friends of Canadian Broadcasting is a watchdog group dedicated to the
promotion and preservation of Canadian content on radio and TV. Friends is
non-partisan and is not affiliated with any broadcaster.
Full details are available at: www.friends.ca
For further information:
For further information: Jim Thompson, (613) 447-9592