TORONTO, Sept. 26, 2011 /CNW Telbec/ - Today, Astral Out-of-Home, a
division of Astral Media Inc. (TSX: ACM.A ACM.B), announced the Toronto
deployment of its new Signature Columns. The highly refined backlit columns offer prime advertising
space in the heart of downtown Toronto to advertisers as well as
information to passersby.
"The Signature Column represents a new opportunity for the advertising community to
reach a key targeted segment in highly-desirable areas," said Luc
Sabbatini, President of Astral Out-of-Home.
The network of Signature Columns will consist of 120 structures (240 advertising faces) with two
LED (light-emitting diode) backlit faces distributed in downtown core
locations, strategically selected for their high capacity to reach both
vehicular and pedestrian traffic with minimal site obstructions. Their
frameless vertical advertising faces measure 6 feet by 4 feet in a
clean and elegant design by Kramer Design.
"Like the City of Toronto itself, Astral Out-of-Home is dedicated to
being in the avant garde of innovation and design. Our new Signature columns will be energy-efficient and once again highlight Astral
Out-of-Home's creative leadership while reinforcing Toronto's
reputation as a city of style," said Sabbatini.
Astral Out-of-Home is one of Canada's largest out-of-home advertising companies with a
network of more than 9,500 advertising faces strategically located in
the key markets of Québec, Ontario and British Columbia. Firmly
committed to the future, the company has developed a series of
initiatives to minimize its environmental footprint and actively
participate in sustainable development.
Founded in 1961, Astral is a leading Canadian media company. It operates many of the country's
most popular pay and specialty television, radio, out-of-home
advertising and digital media properties. Astral plays a central role
in community life across the country by offering diverse, rich and
vibrant programming that meets the tastes and needs of consumers and
advertisers. To learn more about Astral, visit astral.com.
SOURCE ASTRAL MEDIA INC.
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