Astral Media's Toronto Radio Stations kick off Sick Kids Radiothon today

    TORONTO, March 26 /CNW Telbec/ - Astral Media's 97.3 EZ Rock, 99.9 MIX FM
and NEWSTALK 1010 CFRB launched their annual Radiothon this morning at 6am
from the Atrium of the Hospital for Sick Children in Toronto. From 6am to 6pm
on March 26, 27 and 28, all three Toronto Astral Media Radio Stations
interview patients, families, doctors and friends from the Hospital in an
effort to raise record-breaking funds for the Hospital over three days.
    Last year's event broke another world record by raising an unprecedented
$3.7 million dollars for Sick Kids.
    "Every year we are so thankful to all of our listeners for their
astounding generosity" says Astral Media Radio General Manager Pat Holiday.
"With our world record of $3.7 Million raised last year, we have high hopes
for this year's event. Our Toronto listeners always open their hearts to the
children at SickKids and help make a tremendous difference".
    The SickKids Radiothon has won several international awards at the
Children's Miracle Network Conference in Orlando over the last 4 years.
97.3 EZ Rock, Newstalk 1010 CFRB, and 99.9 MIX FM won the award for Best
Memorial Montage for the 2005 and 2006 Radiothons.
    To donate, listeners are invited to call 1-877-791-5437 or visit,, or

    Astral Media's group of radio stations in Toronto play an active role and
is highly committed to the communities that it serves. Consistently, it goes
the extra mile in regard to community fund-raising and local involvement, and
the track record in supporting the local community is unparalleled in the

    Astral Media is a leading Canadian media company, active in specialty and
pay television, radio, outdoor advertising and iMedia. Astral Media's solid
and dynamic presence in the country's major markets rests on its commitment to
offer a unique combination of high-quality, targeted media for all its

For further information:

For further information: Melissa Morris, (416) 486-5652,

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