Astral Media supporting young creative talent during adweek - A day in the life of an agency Contest

    MONTREAL, Jan. 28 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A/ACM.B) is
proud to announce its support for the Institute of Communication Agencies and
Virgin Unite during Canada's 2009 Advertising Week. In the "A day in the life
of an agency" contest targeting young aspiring marketing and advertising
students Astral Media will contribute $100 000 in media space on the Company's
out-of-home and radio advertising platforms to the winning student campaign.
    The 2009 Advertising Week takes place from January 26 to the 29, a
weeklong celebration of the business of ideas and communication. As part of
"Youth Day," one of AdWeek's key events, Astral Media is actively sponsoring
the A day in the life of an agency contest, which will involve 150 students
working in teams with 15 agencies on a communications brief to promote a
benefit concert for Virgin Mobile and Virgin Unite's RE(*)Generation program.
Students will be mentored by various ad agency teams in building a campaign
during the course of an intense morning of brainstorming. The winners will
have the benefit of seeing their advertising concept developed and publicized
on Astral Media's out-of-home and radio properties in Toronto and Vancouver
during the course of the summer.
    "This is an exciting opportunity for Astral Media to demonstrate its
ongoing investment in developing tomorrow's creative talent," said Jacques
Parisien, Group President, Astral Media Radio and Astral Media Outdoor. "We
are always pleased to be able to showcase the country's next generation of
talent, and we look forward to seeing the creativity they apply to such an
exciting project as Virgin Unite's at-risk and homeless youth program,

    About Astral Media

    Astral Media is a leading Canadian media company, active in specialty,
pay and pay-per-view television, radio, outdoor advertising and interactive
media. With over 2,800 employees and offices in 45 Canadian cities, Astral
Media is proud to play a vital role in the communities where we entertain and
inform our audiences and where we work and live. Last year, Astral Media
contributed the equivalent of over 20 million dollars to more than 370
community and charitable organizations, notably through fundraising, donations
and public service announcements on our television, radio, outdoor advertising
and interactive media platforms.

For further information:

For further information: Rachel Yates, Director, Corporate and
Institutional Communications, Astral Media Inc., (514) 939-5000, ext. 3077

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