Astral Media Radio's Toronto Listeners Raise 3.98 Million Dollars at Annual SickKids Radiothon

    TORONTO, March 28 /CNW Telbec/ - Astral Media Radio broke another world
record on Friday by raising an unprecedented $3.98 million for the Hospital
for Sick Children in Toronto. Newstalk 1010 CFRB, 97.3 EZ Rock and 99.9 MIX FM
broadcast live March 26th, 27th and 28th from 6am to 6pm in the Hospital's
atrium in the Annual SickKids Radiothon.
    "Our listeners never cease to amaze us" says Astral Media Radio's General
Manager Pat Holiday. "Every year we ask Toronto to support this amazing place,
and every year our listeners exceed all of our expectations. They have once
again opened their hearts to the children at SickKids because they believe we
can make a difference together".
    The Annual SickKids Radiothon has won several international awards at the
Children's Miracle Network Conference in Orlando over the last 4 years.
97.3 EZ Rock, Newstalk 1010 CFRB, and 99.9 MIX FM won the award for Best
Memorial Montage for the 2005 and 2006 Radiothons.
    Astral Media's group of radio stations in Toronto play an active role and
is highly committed to the communities that it serves. Consistently, it goes
the extra mile in regard to community fund-raising and local involvement, and
the track record in supporting the local community is unparalleled in the

    Astral Media is a leading Canadian media company, active in specialty and
pay television, radio, outdoor advertising and iMedia. Astral Media's solid
and dynamic presence in the country's major markets rests on its commitment to
offer a unique combination of high-quality, targeted media for all its

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For further information: Melissa Morris, (416) 486-5652,

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