- Toronto-based Kramer Design Associates partners with Astral Media
Outdoor to provide Toronto with a choice of two innovative street
furniture solutions custom-designed for the City -
TORONTO, April 4 /CNW/ - Astral Media Outdoor (Astral) and its
Toronto-based partners Kramer Design Associates (KDA) are pleased to display
their street furniture design models for public viewing at Toronto City Hall.
Astral and KDA are proud to be the only bidder in the RFP for a Coordinated
Street Furniture Program to provide the city with a choice between two
innovative designs custom-designed for Toronto. The designs are the result of
three years research and development that guided a thorough and comprehensive
proposal to refurnish the Toronto streetscape.
"Our goal from the beginning was to listen to the people of Toronto,
learn from the experiences of the great international cities and create a
one-of-a-kind streetscape that reflects the city's diverse culture, respects
its heritage and embraces its future," said Jacques Parisien, President of
Astral Media Outdoor. "We are very proud of the work of Jeremy Kramer and his
consultants and are confident our designs enhance the beauty of Toronto and
provide superior services to the public."
The Astral design was developed to co-exist with Toronto with attributes
that blend and accent a city characterized by a mix of contemporary and
historic architecture, enriched with a wonderful cultural diversity and
challenged by vibrant and narrow streets. Astral has proven it is up for this
challenge by meeting it not just once, but twice, with the creation of the
TOstreetsmart(R) 100 series and TOstreetsmart(R) 200 series. Both collections
will be on display at City Hall.
"Toronto needs a design that allows the city to breathe and does not
attempt to upstage it," said Jeremy Kramer, Principal and Creative Director at
KDA. "The Astral design does not try to imitate the city or block out the
beauty of our streetscape. It is almost chameleon-like with its bright and
open structure plus the ability to adapt to the branded colours, themes and
unique identities of our many neighbourhoods."
The Astral designs offer an evolutionary treatment of Toronto's already
award-winning transit shelters and INFOTOGO(R) Pillars designed by Mr. Kramer.
Astral is particularly pleased to provide Torontonians with a litter/recycling
receptacle that is free of advertising and is the only design to feature a
hands-free foot pedal to open the unit and provide the public with the
greatest hygiene benefit. Many Astral designs are powered by efficient,
sustainable solar energy solutions and all emphasize recycled building
materials to support Toronto's green initiatives. Astral transit shelters are
also designed with enhanced UV reflective roof-patterning, increased public
seating and can easily accept new technology such as wireless GPS and auto
ticketing. All Astral street furniture products are designed with proven
engineering solutions, flexible maintenance options and the strength to endure
Toronto winters for the 20 year duration of the city contract.
"We believe we have found a thoughtful balance between style and function
in designs that will raise Toronto's image as a clean, green and beautiful
international city," said Mr. Parisien.
About Astral Media Outdoor
Astral Media Outdoor is one of Canada's leading outdoor advertising
companies. Founded in 1987, it has continually impressed consumers and
advertisers alike with its boundless creativity and product innovation. With
an unparalleled outdoor network, Astral Media Outdoor offers clients more than
3,800 strategically placed advertising faces in key markets in Ontario and
Quebec. The Astral Media Outdoor team is a group of dedicated professionals
committed to providing its clients and partners with the best customer service
and highest quality products available. For more information, please visit
About Astral Media
Astral Media is a leading Canadian media company, active in specialty,
pay and pay-per-view television, radio and outdoor advertising. Astral Media's
solid and dynamic presence in the country's major markets rests on its
commitment to offer a unique combination of high-quality, targeted media for
all its audiences.
About Kramer Design Associates
Founded in 1967, Kramer Design Associates (KDA) is an internationally
renowned firm providing expert services in planning, design and project
management of award-winning Street Furniture Solutions and Architectural Media
Programs for organizations in diverse sectors including Municipal Government,
Corporate, Outdoor Media, Retail, Cultural, and Entertainment. For more
information on Kramer Design Associates, you can access the website at
For further information:
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