KUALA LUMPUR, Malaysia and TORONTO, March 19 /CNW/ - GuestLogix Inc.
(TSX-V:GXI), the leading provider of on-board retail systems to the airline
industry, today announced the signing of its first Asian customer, AirAsia X,
a new long-haul budget carrier owned by a consortium including AirAsia BHD and
the Virgin Group. AirAsia X flies to Australia and China from its base in
Kuala Lumpur, Malaysia. The GuestLogix Mobile Virtual Store(TM) implementation
will go live on March 31st.
Low cost airlines account for one in ten of all seats flown in the Asia
Pacific region, low by global standards, but uniquely high where international
routes are involved. AirAsia X's service model offers low transparent fares to
sustain high passenger volume while driving ancillary revenue by selling food,
drinks, merchandise and in-flight entertainment on a user-pay basis.
Azran Osman Rani, Chief Executive Officer of AirAsia X said, "Our mission
is to deliver an unparalleled budget travel experience for long haul travelers
to, from and within Asia. GuestLogix provides the retail solution to enhance
passenger convenience and secure new revenue opportunities through innovative
selling of products and services on-board."
Tom Douramakos, President and CEO of GuestLogix added, "AirAsia X is a
leader and an innovator in long-haul budget travel in the Asia Pacific region.
We look forward to growing the on-board sales for AirAsia X and helping them
be the best of class in their category. This signing opens the door for
GuestLogix to serve a substantial airline passenger travel market in the
region." The Company established its Asia Pacific office in Singapore last
February and hired payment industry veteran John Devins to lead business
About AirAsia X
AirAsia X, an affiliate of AirAsia with shareholders including Virgin
Group, is the new long-haul low-cost airline launched in January 2007, and
commenced commercial operations in November 2007. Having franchised its brand
from AirAsia, AirAsia X's long-haul, low-cost business model is built on
sustainable and continued delivery of everyday low fares. Currently flying 4
times weekly to Gold Coast, Australia, and 5 times weekly to China, AirAsia X
aims to cover destinations which are more than four hours in flight duration
from Kuala Lumpur, complementing the existing AirAsia network and offering
daily point-to-point frequencies to popular destinations in Asia Pacific,
Middle East and Europe.
GuestLogix is a leading provider of on-board retail technology and
solutions to the passenger travel industry. The world's leading airline
brands, including American Airlines, Delta Air Lines, Air Canada, Alaska
Airlines and Ryanair rely on GuestLogix to serve their passengers. GuestLogix
is publicly traded on the TSX Venture Exchange in Toronto (Symbol GXI). For
more information please visit www.guestlogix.com.
(C) 2008 GuestLogix. All Rights Reserved.
For further information:
For further information: Media: Josef Zankowicz, VP Marketing &
Communications, GuestLogix, (647) 500-1563, firstname.lastname@example.org; Janet Leow,
Media Relations, AirAsia X, +603 8660 4265, email@example.com; Mazlan
Rasheed, Media Relations, AirAsia X, +603 8660 4263,
firstname.lastname@example.org; Investor: Kristen Dickson, Equicom Group, (416)
476-7814, email@example.com; Sales: John Devins, Sales Director,
GuestLogix AsiaPac, +65-6832-5502, firstname.lastname@example.org; Dan Hayter, Sales
Director, GuestLogix Europe, +44 7949 697872, email@example.com; Tony
Ashe, VP Sales Americas, GuestLogix, (410) 452-5940, firstname.lastname@example.org