ASC Launches New Check First Campaign to help Alberta Investors

    CALGARY, Oct. 12 /CNW/ - Alberta Securities Commission (ASC) has launched
its new Check First investor protection campaign encouraging Alberta investors
to do their homework before they invest. The Check First campaign focuses on
the impacts of an unsafe investment and reminds investors that the ASC is
available as an impartial resource for researching an investment opportunity.
The campaign follows a recent investor study that shows that one in 20
Canadians has been a victim of fraud and two in five have been approached with
a fraudulent investment.
    "What's clear from the study is an unsafe investment can happen to
anyone, and when it does, the results can be devastating," said ASC Executive
Director David Linder. "Investors need to ask the right questions before they
part with their hard-earned money and the ASC has tools and resources to help
them check first."
    The Check First campaign includes a series of TV and newspaper ads that
run province-wide in October and November. The ads are aimed at a pre-retiree
audience in both rural and urban Alberta - an audience that may be feeling
some pressure to secure a big investment payout to prepare for retirement.
    "Without the proper research, investors are open to fraud or an
unsuitable investment that can be difficult to recover from," said Linder. "We
encourage investors to learn more about the red flags of fraud and better
understand their risk tolerance through our new website tools before they
    Through its revamped website, the ASC offers investors impartial
information regarding the good practices involved in the investment decision
making process. In the "For Investors" section, investors can try new
investing tools such as a "Scam Sensor" and "Red Flags" to help them assess
investment opportunities. They can also report a possible scam through "Scam
Stoppers" and check for alerts through "Investor Watch".

    The ASC is the regulatory agency responsible for administering the
province's securities laws. It is entrusted to foster a fair and efficient
capital market in Alberta and to protect investors. As a member of the
Canadian Securities Administrators, the ASC works to improve, coordinate and
harmonize the regulation of Canada's capital markets.

For further information:

For further information: For Media Inquiries: Tamera Van Brunt,
Director, Communications and Investor Education, (403) 297-2664; For Investor
Inquiries: ASC Public Inquiries, (403) 297-4296, Toll Free 1-877-355-4488

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