Artevo Corporation teams-up with Aeroplan to offer new rewards, expands into Santa Monica, California and appoints new Directors to the Board

    CALGARY, Sept. 11 /CNW/ - Artevo Corporation (Artevo) (TSX Venture: AEV),
a technology driven company focused on the production, marketing and
distribution of all categories of fine art, today announced plans to supply
non-air rewards to Aeroplan Rewards and Canada's premier loyalty program.
    In the first of a number of strategic initiatives, Aeroplan Members can
now redeem their Aeroplan Miles for fine art and collectables such as: a Dr.
Seuss Cat in the Hat limited edition framed print for 109,000 Aeroplan Miles;
a Keith Walker classic Canadian sunset print for 93,000 Aeroplan Miles; or a
gift card, available in either $250 or $500 denominations, that can be used
online at Aeroplan's millions of members redeemed more than
400,000 non-air rewards in 2007.
    The interactive website allows customers to place their
artwork into rooms and to change the color of the walls, flooring and
furniture, to allow for a better representation of the artwork, before they
make their final selection.
    "Our ability to participate as a fine art supplier to the Aeroplan
Rewards program is a key way to expand the Artevo brand in Canada", said Greg
Rodda, Vice President and COO of Artevo.
    "We are continuously looking to expand our portfolio of rewards in new
directions that will excite and encourage our members to use their miles,"
said Nathalie Belanger, General Manager, Rewards Management, Aeroplan.
"Aeroplan welcomes Artevo to our non-air rewards portfolio which showcases
approximately 600 exciting specialty, merchandise, and experiential rewards."
    Artevo also today announced the planned opening of its latest art gallery
in the brand-new Santa Monica Place near Los Angeles, California in the fall
of 2009.
    Just steps from the famous Santa Monica Pier, Artevo has signed on with
the Macerich Group for a high profile location in this luxury brand shopping
complex. Set to open in the fall of 2009, Artevo is anxious to open a gallery
in the United States. "We have been in the market and have tested our concept
carefully over the past three years, and we are now ready to move into our
expansion phase and roll out our virtual gallery concept in key strategic
locations world wide," says Christopher Talbot, President and CEO, Artevo.
    "Artevo's compelling new concept - an interactive approach to bringing
customers a worldwide market of artists and art works - is a wonderful fit
with our new, open-air retail destination, Santa Monica Place," says Anne
Singleton, Vice President, Leasing, for Macerich. Macerich is a leading owner,
manager and developer of major retail properties in the United States.
    The 2,100 sq.ft. location is set to open in the fall of 2009 with the
grand opening of the centre. With over 4,000 choices of pre-selected art works
at their fingertips, customers can expect to relax in a gallery environment,
and work in private with Artevo consultants or their own designers in a
comfortable setting.
    "The technology driven virtual gallery is fun to use and is both
educational and informative and with our unique art placement programs,
getting access to fine art has never been easier," says Greg Rodda, Vice
President and COO of Artevo. "It really is a one stop shop for art for your
entire home or office." A highly organized selection of International
credentialed art, knowledgeable service, and technology are the cornerstones
of the Artevo galleries.
    Christopher Talbot, Artevo's President and CEO, states, "Our vision is to
be the next global luxury brand, being the conduit that connects the best
living artists with our customers worldwide".
    Artevo Corporation is pleased to announce the appointments of Mr. Charles
Burgess and Mr. John R. Houghton to its board of directors, subject to
regulatory approval, replacing Mr. Dale Gillespie and Mr. Jim Joseph who had
just resigned from the board. Artevo wishes to thank Mr. Gillespie and Mr.
Joseph for all their efforts and wish them the best in the future.
    "The appointment of Mr. Burgess and Mr. Houghton will ensure the company
will continue to benefit from a diversity of experience and opinions and we
feel they will provide superior guidance to management in order to optimize
shareholder value," says Christopher Talbot, President and CEO.
    The appointment of Mr. Houghton represents a return to the Corporation as
John was on the board of directors of Power Play Art Ltd. prior to the
amalgamation. John was admitted to the Law Society of Alberta in 1978 and
during his 29 year career has been a partner with MacKimmie Matthews and Ernst
and Young. John is also a court appointed arbitrator and specializes in
franchising and licensing law. John has been a member of many boards and has
regularly been involved with public companies. He has also handled numerous
cross border transactions, successfully facilitating many franchises into
    Mr. Burgess is a barrister and solicitor, having been called to the
Alberta Bar in 1988. Mr. Burgess has a Bachelor of Arts degree from the
University of Calgary and a Bachelor of Laws (LLB) (Cum Laude) from the
University of Ottawa. His legal practice has focused exclusively on corporate
taxation and securities law. He has been the President of Mana Investments
Inc., a private venture capital company, since 1999. Mr. Burgess also has
extensive public and private company board experience. He was Chairman of
Hy-Drive Technologies Ltd. (HGS-TSX) from June 2005 until June 2007,
originally joining the board in 2002. He was also Chairman of Paragon
Pharmacies (PGN-TSX) from 2005 until 2007, as well as serving as a director of
Greystone Research Corp. (GS.P-TSX) from 2003-2005, Sabrich Capital Corp.
(SBH.P-TSX), Amalfi Capital Corp. and Catalyst Healthcare Ltd., the latter two
being private companies. He has also served as a board member and officer of
Carnmoney Golf and Country Club and the American International School in Costa

    About Artevo Corporation

    Artevo Corporation is a Calgary-based fine art resource for the global
art community. Their vision is to provide quality art products on a world wide
basis to consumers and the art industry who appreciate accessibility,
credibility and lasting value. has one of the largest, instantly
searchable, pre-selected artwork collections in the world. A network of
established, credentialed agents worldwide enables Artevo direct access to the
leading artists from around the globe.

    Reader Advisory

    "This news release contains certain forward-looking statements, which
include assumptions with respect to future operations. The reader is cautioned
that assumptions used in the preparation of such information may prove to be
incorrect. All such forward looking statements involve substantial known and
unknown risks and uncertainties, certain of which are beyond Artevo's control.
Such risks and uncertainties include, without limitation, risks associated
with, currency fluctuations, competition from other companies, ability to
access sufficient capital from internal and external sources, the impact of
general economic conditions in Canada, the United States and overseas,
industry conditions, changes in laws and regulations and changes in how they
are interpreted and enforced, increased competition, the lack of availability
of qualified personnel or management, fluctuations in foreign exchange or
interest rates, stock market volatility and market valuations of companies
with respect to announced transactions and the final valuations thereof, and
obtaining required approvals of regulatory authorities. Artevo's actual
results, performance or achievements could differ materially from those
expressed in, or implied by, these forward-looking statements and,
accordingly, no assurances can be given that any of the events anticipated by
the forward-looking statements will transpire or occur, or if any of them do
so, what benefits, including the amount of proceeds, that the Corporation will
derive there from. Readers are cautioned that the foregoing list of factors is
not exhaustive. All subsequent forward-looking statements, whether written or
oral, attributable to Artevo or persons acting on its behalf are expressly
qualified in their entirety by these cautionary statements. Furthermore, the
forward-looking statements contained in this news release are made as at the
date of this news release and Artevo does not undertake any obligation to
update publicly or to revise any of the included forward-looking statements,
whether as a result of new information, future events or otherwise, except as
may be required by applicable securities laws."

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: Artevo Corporation, Christopher Talbot,
President & CEO, T: (403) 244-8123, C: (403) 397-1744,; Aeroplan, JoAnne Hayes, T: (416) 352-3706; Greg
Rodda, Vice President & COO, T: (403) 719-6311, C: (403) 630-1949,; Macerich, Ashley Walkley, Santa Monica Place, T (310)

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