Artevo Corporation Expands into Ontario Market and Announces New Appointments


    CALGARY, Oct. 30 /CNW/ - Artevo Corporation ("Artevo" or the
"Corporation") (TSX Venture: AEV), a technology driven company focused on the
production, marketing and distribution of all categories of fine art, today
announced the planned opening of their latest Art Gallery in the new Don Mills
Lifestyle Center in April 2009.
    "The Shops at Don Mills is an important location in our real estate
plan", says Christopher Talbot President and CEO of Artevo. "We have been in
the Market and have tested our concept carefully over the past 3 years, and we
are now ready to move into our expansion phase and roll out our Virtual
Gallery concept in key strategic locations world wide".
    "The Shops at Don Mills is being designed with one-of-a-kind experiences
in mind, offering customers exceptional shopping and a host of cultural
activities throughout the year," said Carolyn Egan, Director of Leasing,
Ontario Portfolio, The Cadillac Fairview Corporation Ltd. "Artevo's
substantial showroom featuring a Virtual Art Gallery builds on this by
bringing Torontonians a fresh concept in art. We look forward to building a
strong relationship with Artevo as well as with the Shops of Don Mills'
diverse group of innovative retailers."
    The 2,400 sq.ft. location is set to open in April 2009 with the grand
re-opening of the Centre. With over 4,000 choices of pre selected artworks at
your fingertips, customers can expect to relax in a gallery environment, and
work with Artevo consultants or their own designers in a comfortable setting.
"The technology driven Virtual Gallery is fun to use and is both educational
and informative" says Greg Rodda, Vice President & COO. It really is a one
stop shop for art for your entire home or office and with our unique art
placement programs, getting access to fine art has never been easier". A
highly organized selection of Canadian and international art, knowledgeable
service, and technology are the cornerstones of the Artevo Galleries.
    Christopher Talbot, President and CEO of Artevo is pleased to announce
the following appointments.
    Mr. Andrew Searby CA joined the Board of Directors of the Corporation on
October 29, 2008. Mr. Searby is currently the Chief Financial Officer of
Sharp's Audio-Visual, and was previously Chief Financial Officer of
Liquidation World Inc., a TSX issuer. Mr Searby commented, "I am very excited
to join the board of Artevo. This is an interesting business model where I see
great potential for growth, and I look forward to working with the company and
its leadership team." Mr. Searby earned a Bachelor of Management degree from
the University of Lethbridge and holds a Chartered Accountant designation. The
Corporation has granted Mr. Searby an option to purchase 50,000 common shares
of the Corporation at a price of $0.10 per share exercisable for a period of
five years from the date of grant.
    Ms. Beth Fredeen has been appointed Executive Vice President of the
Corporation. Prior to this appointment Ms. Fredeen worked as a consultant to
the Corporation, providing expertise on various process improvement and
operational initiatives. Ms. Fredeen has an extensive accounting and
management background, has owned and operated several businesses and for the
past ten years has specialized in providing business solutions to small and
mid size companies.
    The Corporation also announces that Mr. Hubert Marleau has resigned from
the board of directors effective October 29, 2008. Artevo would like to thank
Mr. Marleau for his efforts during his term on the board and wishes him well
with his other endeavours.
    On September 16, 2006 the Corporation announced it had granted options to
purchase 100,000 common shares of the Corporation at an exercise price of
$0.08 per share. The Corporation has revised the exercise price to $0.10 per
share to comply with the rules of the TSX Venture Exchange.
    Artevo is a technology driven company focused on the production,
marketing and distribution of collectable fine art products.
    The Corporation is headquartered in Calgary, Alberta. For further
information contact Christopher Talbot, the President and Chief Executive
Officer of Artevo at (403) 244-8123.

    The TSX Venture Exchange Inc. has neither approved nor disapproved the
    contents of this press release.

    Reader Advisory

    "This news release contains certain forward-looking statements, which
include assumptions with respect to future operations. The reader is cautioned
that assumptions used in the preparation of such information may prove to be
incorrect. All such forward looking statements involve substantial known and
unknown risks and uncertainties, certain of which are beyond Artevo's control.
Such risks and uncertainties include, without limitation, risks associated
with, currency fluctuations, competition from other companies, ability to
access sufficient capital from internal and external sources, the impact of
general economic conditions in Canada, the United States and overseas,
industry conditions, changes in laws and regulations and changes in how they
are interpreted and enforced, increased competition, the lack of availability
of qualified personnel or management, fluctuations in foreign exchange or
interest rates, stock market volatility and market valuations of companies
with respect to announced transactions and the final valuations thereof, and
obtaining required approvals of regulatory authorities. Artevo's actual
results, performance or achievements could differ materially from those
expressed in, or implied by, these forward-looking statements and,
accordingly, no assurances can be given that any of the events anticipated by
the forward-looking statements will transpire or occur, or if any of them do
so, what benefits, including the amount of proceeds, that the Corporation will
derive there from. Readers are cautioned that the foregoing list of factors is
not exhaustive. All subsequent forward-looking statements, whether written or
oral, attributable to Artevo or persons acting on its behalf are expressly
qualified in their entirety by these cautionary statements. Furthermore, the
forward-looking statements contained in this news release are made as at the
date of this news release and Artevo does not undertake any obligation to
update publicly or to revise any of the included forward-looking statements,
whether as a result of new information, future events or otherwise, except as
may be required by applicable securities laws."

    %SEDAR: 00025100E

For further information:

For further information: Artevo Corporation, Christopher Talbot
President and CEO, T (403) 244-8123, C (403) 397-1744,

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