arrive alive DRIVE SOBER(R): new name - same goals

    TORONTO, April 28 /CNW/ - Ontario Community Council on Impaired Driving
(OCCID) has hosted arrive alive DRIVE SOBER(R) as their signature campaign for
two decades and at their recent AGM, the membership voted in favour of
changing the operating name of the organization to mirror the campaign.
    "The Council" has served as the meeting ground for anti-impaired driving
initiatives in Ontario since 1989 and hosting arrive alive DRIVE SOBER has
always been a primary objective. Studies have shown that the public recognizes
the campaign but doesn't realize that it is organized by a registered charity
and not government.
    For the last few years the campaign has received most of its support from
both the Ministry of Transportation and The Beer Store. Since that time they
have also used two themes predominantly: "Choose Your Ride" and "Shut Out
Impaired Driving."
    Going forward, arrive alive DRIVE SOBER(R) will remain as an active
campaign against impaired driving and also continue to provide the information
sharing opportunities as they have in the past in Ontario in terms of
conference and workshop organization, as well as regular general meetings for
members and stakeholders. A formal announcement will be included in the press
conference for arrive alive DRIVE SOBER 21 at Queen's Park.

    Visit to find out more.

For further information:

For further information: Anne Leonard, arrive alive DRIVE SOBER(R), 1387
Bayview Avenue, Suite 106, Toronto, ON, M4G 3A5, tel: (416) 485-4411, fax:
(416) 485-8879

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