Arrive Alive - Plan A Safe Ride Home

    Province-wide Campaign To Stop Impaired Driving Kicks Off Today

    TORONTO, April 28 /CNW/ -


    With nearly one quarter of all fatalities on Ontario's roads involving
impaired drivers, Ontario and arrive alive DRIVE SOBER(R) are stepping up the
fight against impaired driving with the launch of the 21st annual arrive alive
DRIVE SOBER campaign.
    The six-month campaign will raise awareness of the many alternatives
Ontarians have to driving after drinking.
    The Ontario government has stiffened penalties for impaired drivers. As
of May 1, 2009, a driver caught with a blood alcohol concentration
( from 0.05
to 0.08 (the "warn range") will face longer driver's licence suspensions and
other sanctions, including:
    -   Three-day driver's licence suspension for the first instance
    -   Seven-day suspension for the second instance and an alcohol education
    -   30-day suspension for the third and subsequent instances, the
        completion of a remedial alcohol treatment program and ignition
        for six months.


    "The fact is, even one drink can affect your driving - there is really no
safe amount. Today we want to drive home the message that if you've been
drinking, getting behind the wheel is never worth the risk. You have a choice:
call a cab, stay overnight, find a designated driver or be one."
    - Transportation Minister Jim Bradley

    "This year we are welcoming new tools in the fight against impaired
driving - increased consequences for the existing warn range occurrence. The
downward trend in impaired driving fatalities has seemed stalled in recent
years - these new consequences will motivate all of us to plan a safe ride
home, and drive sober."
    - Arrive Alive DRIVE SOBER president Brian Mitchell.


    -   You don't need to have a 0.08 blood alcohol concentration to be
        impaired. Statistics show that drivers whose blood alcohol
        concentration is from 0.05 to 0.08 are about seven times more likely
        to be involved in a fatal collision than someone who has not been
    -   In 2005, one of every six fatally injured drinking drivers had a
        blood alcohol concentration of less than 0.08.
    -   The new escalating sanctions replace the current penalty for driving
        within the "warn range", which is a 12-hour driver's licence


    The 2009 arrive alive DRIVE SOBER campaign features public service
announcements and public education activities to prevent drinking and
driving-related injuries and fatalities (
    Hosting a party? Plan a safe ride home for your guests by following these
home hosting tips (
    Learn more about drinking and driving law in Ontario

                                                      Disponible en français

For further information:

For further information: Nicole Lippa-Gasparro, Minister's Office, (416)
327-1815; Bob Nichols, Communications Branch, (416) 327-1158

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