Ariat(R) Standardizes on Cognos for Performance Management

    Leading footwear and apparel manufacturer will use Cognos to analyze
product sales performance and optimize business decisions across its supply

    BURLINGTON, MASS., October 16 /CNW/ - Cognos(R) (NASDAQ:   COGN) (TSX:
CSN), the world leader in business intelligence and performance management
solutions, today announced that Ariat International, Inc. is standardizing on
Cognos 8 Planning and Cognos 8 Business Intelligence (BI) to drive
collaborative planning, analyze product sales and optimize decision making
throughout the enterprise.

    Founded in 1992, Ariat is a leading manufacturer of innovative equestrian
performance footwear, apparel and small leather goods. Prior to selecting
Cognos, Ariat, like many companies, used a variety of manual spreadsheet-based
planning solutions that offered very limited reporting and analytical
capabilities. Consistency was also an issue, as similar reports run by
employees and managers never matched, making it difficult for strategic

    Ariat selected Cognos because it delivers the complete range of business
intelligence and enterprise planning functionality through a single platform,
simplifying deployment and use. Specifically, Ariat will use Cognos 8 Planning
to deliver a real-time planning, budgeting, and forecasting process throughout
the company, particularly in the sales, finance and inventory demand planning
departments. Cognos 8 BI will be used to report and analyze results against
key performance benchmarks, enabling executives to quickly react to changing
market conditions and optimize business decisions. In the Sales department,
for instance, Ariat will be able to more effectively plan and forecast supply
and demand by tracking sales performance by sales rep, customer, and channel,
uncovering trends and dynamically responding to changing market conditions.

    "Having worked with Cognos solutions in the past, and as Chairperson of
the Northern California Cognos User Group for the past two years, I can attest
firsthand that Cognos is the only truly integrated enterprise performance
management solution in the market with the functionality to deliver Ariat's
needs. With Cognos, we'll be able to quickly and accurately match our supply
and demand," said Pamela Vaughan, Vice-President of IT at Ariat, and co-author
of the newly released "CIO Perspectives" book covering best practices from
Silicon Valley's leading IT experts. "This is a solution that can grow with
Ariat. The fully integrated, single platform will truly revolutionize the way
we plan, report on, and analyze product sales performance, allowing us to
continue to be the leader in the performance footwear and apparel market."

    Cognos 8 BI is the only BI product that provides the complete range of BI
capabilities - reporting, analysis, scorecarding, dashboards, business event
management, and data integration - on a single, proven architecture. Cognos 8
Planning leverages Cognos 8 BI to enable reporting and analysis on real-time
plans, providing customers with a consistent platform from which to plan
future performance and avoid predictable surprises. Enterprise planning and
business intelligence are key capabilities of the Cognos Performance
Management System, which combines technology, best practices, analytical
applications and solutions, and a broad network of partners into a single
performance management solution for customers. Cognos also provides affordable
and modular solutions that allow midsize businesses to consume performance
management functionality as they need it and as they grow.

    "Ariat understands that timely access to information about operations,
products and customers is fundamental to sustainable growth," said Paul Hoy,
Manufacturing Industry Director at Cognos. "By standardizing on Cognos, Ariat
is empowering its business users to make better business decisions and achieve
greater visibility into revenue and profitability performance. Ariat can now
move beyond cumbersome, error-prone spreadsheets using a flexible, connected
performance management solution that will help them develop an integrated
Sales and Operating Plan (S&OP) that unifies the sales, marketing, supply
chain, and finance functions."

    Cognos is a recognized leader in delivering performance management
solutions for the consumer goods industry. In fact, 19 of the top 20 consumer
goods companies in the world use Cognos. In addition to Ariat, other leading
CPG customers include Heinz, Miller Brewing, Fiskars Brands and Del Monte
Foods. Cognos was named "Top Pure Play Business Intelligence Vendor" in
Consumer Goods Technology (CGT) Magazine's 2007 Best in Class Rankings, as
voted annually by CGT readers. For more information about Cognos solutions for
the consumer packaged goods industry, please visit

    About Ariat International, Inc.:

    Ariat International, Inc. is a leading manufacturer of innovative
performance equestrian footwear, apparel, handbags and belts. Featuring a
patented technology designed to deliver stability, durability and comfort,
Ariat pioneered the application of advanced athletic shoe technology into
English riding boots and authentic Western boots. Ariat products are sold in a
network of retail outlets throughout the world. For more information about
Ariat products, visit the Ariat Web site at

    About Cognos:

    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.

    Note to Editors: Copies of previous Cognos press releases and Corporate
and product information are available on Cognos' Web site at

For further information:

For further information: Media Contacts: Cognos, Inc. David DeRosa,
613-738-1338 ext. 3317 or Lois Paul & Partners, LLC
Kristen Orfanos, 781-782-5852 or Investor Relations:
Cognos, Inc. John Lawlor, 613-738-3503

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