Ariad named one of Canada's best places to work

    Judges: "a culture that encourages creativity and the sharing of
    inspirational ideas"

    TORONTO, April 6 /CNW/ - Ariad Custom Communications has been named as
one of the country's best places to work. The Toronto-based marketing agency
is recognized in the 2009 list of "Best Workplaces in Canada" as published in
today's (April 6, 2009) Globe and Mail.
    Ariad was praised by the judges for understanding the importance of
workplace culture for business success, in particular noting that: "To help
the company achieve its goals and succeed in its vision, Ariad strives to
create a culture that encourages creativity and the sharing of inspirational
    Michael Beckerman, President, Ariad, says: "We are striving to create a
collaborative, creative and energized culture at Ariad; one that produces
great work for our clients and also lets us have some fun along the way. This
award is a validation of the progress we've made towards building an
environment that best serves our clients and also makes our employees proud.
At Ariad we are committed to having the best and the brightest in the
industry. It is these remarkable people who are creating a culture that
champions teamwork and creativity."
    The list of "Best Workplaces in Canada" is compiled by Great Place to
Work Institute Canada. There are two stages to the competition process: an
employee survey and an in-depth review of the organization's culture,
including an evaluation of HR policies and procedures. The results are then
assessed against the five trust-building dimensions of a great place to work:
credibility, respect, fairness, pride, and camaraderie.
    This year approximately 30,000 employees participated in the 2009 "Best
Workplaces in Canada" survey.

    About Ariad Custom Communications

    Ariad Custom Communications is a marketing agency that specializes in
creating compelling brand experiences that drive business. Ariad's
customer-centric approach blends strategy with content to develop innovative
marketing campaigns, both online and offline. The result: some of Canada's
most successful brands work with Ariad's smart, savvy marketing professionals
to generate engagement, deepen customer relationships and instill loyalty.
Those brands include Becel, Nike, Unilever, Vespa, Knorr and Lipton and
corporations from across the financial services sector.

    About the Great Place to Work Institute

    Great Place to Work Institute is a global research and management
consultancy with expertise on workplace transformation and a presence in 40
countries worldwide. Our mission is to improve society by creating better
workplaces. We are best-known for our global Best Workplaces Program, which we
produce in conjunction with prestigious media partners such as the Financial
Times and Fortune. With over 3,800 organizations taking part in 40 national
lists across the globe, the program is the world's largest of its kind. We
believe passionately that any company or organization can become a great place
to work. Our mission is to help you do it.

For further information:

For further information: Kieran Miles, Account Director, Ariad Custom
Communications,, (416) 646-7186

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