Ariad Healthcare to bring agency's expertise to new sector

    TORONTO, Feb. 12 /CNW/ - Leading marketing and communications agency
Ariad Custom Communications is bringing its expertise to the healthcare
    The new healthcare marketing business, dubbed Ariad Healthcare, is to be
led by expert and innovator, Richard Marcil, a 20-year veteran of the
    "Over the past year we've received a number of enquires from companies in
the healthcare sector," says Michael Beckerman, President, Ariad. "Our
challenge is to ensure that for healthcare clients, Ariad delivers the same
high standards we deliver for our existing clients everyday. Richard's
healthcare expertise combined with our ability to build valued-added
relationships between clients and their customers will make this possible."
    Richard joins Ariad as General Manager of Ariad Healthcare with a mandate
to explore how healthcare marketers and manufacturers can benefit from Ariad's
strategic marketing insight and capabilities. He brings with him a wealth of
experience in pharmaceuticals, biotech and consumer goods. Richard's track
record of business building spans benchmark global powerhouses, including
Johnson & Johnson, and Silicon Valley-based biotech startups. His experience
encompasses prescription drugs, medical devices, over-the-counter drugs,
consumer goods and nutraceuticals, and includes leadership roles in sales,
marketing and business development.
    Richard Marcil, General Manager, Ariad Healthcare comments: "Ariad's 20
years of know-how in financial services and with consumer health-focused
brands like Unilever's Becel makes the healthcare sector a natural fit. From
my own experience, it can be difficult to find a strategic marketing and
communications partner that really understands the challenge of working in a
highly-regulated environment. I believe Ariad's reputation, executional
excellence and benchmark direct capabilities will be especially powerful in
healthcare as marketers and manufacturers seek to engage, dialogue and empower
consumers and patients. For consumer health companies, this means cutting
through the clutter and the confusion of available information and delivering
relevant and timely value. For ethical companies, this means educating
patients and providing both physicians and patients with treatment compliance
solutions in order to achieve better health outcomes. In short, Ariad is well
positioned to help its healthcare clients accelerate product trial, strengthen
brand loyalty and increase therapeutic compliance".

For further information:

For further information: Michael Beckerman, President, Ariad,, (416) 646-7500; Richard Marcil, General Manager, Ariad
Healthcare,, (416) 646-7500

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