Are you Fit to Sell?

    New RE/MAX program helps Canadian homeowners secure the value of their
    biggest investment

    MISSISSAUGA, ON, Feb. 19 /CNW/ - As home sellers across the country
adjust to new market realities, RE/MAX is set to launch Fit to Sell, an
innovative new program designed to secure home equity in uncertain times.
    "The stark reality is that more than 2,000 properties are listed for sale
every day in Canada," explains Michael Polzler, Executive Vice President,
Regional Director, RE/MAX Ontario-Atlantic Canada, "yet only a quarter of them
will be sold. With the creation of Fit to Sell, RE/MAX is intent on helping
Canadians get the most out of their biggest investment - their home."
    RE/MAX has enlisted the help of popular staging expert Carla Woolnough,
host of the DVD series 'How to Stage your own Home' and owner of Nex-Step
Design, to develop Fit to Sell. The program encourages existing homeowners to
increase their stake in the home-selling process by working with their real
estate professional to bring their home to the market. Fit to Sell ultimately
rewards their participation by maximizing sale price and minimizing on-market
    "Sellers are no longer in the driver's seat but there's also no reason
for them to take a back seat," explains Polzler. "We know that location,
price, and condition are the three major factors that come into play when
selling a home - and while location and price are clearly choices made by the
buyer at the onset, condition is the one factor that a seller can influence.
Sellers who make the right moves in preparing their home for sale can maximize
their housing potential and ultimately improve their bottom line. After all,
there are still buyers in the market and they are looking for quality
    RE/MAX and Carla Woolnough, the national spokesperson for RE/MAX Fit to
Sell, have created a checklist of the top 10 priorities for preparing a
property for sale, ranging from air quality to furniture placement and
lighting. The checklist and tips can also be found on
    "By following these simple and inexpensive tips, homeowners across the
country can secure top dollar for their properties,' says Carla. "All it takes
is a little upfront planning and some advice from your RE/MAX sales
    The official launch of RE/MAX Fit to Sell will co-incide with the opening
of the National Home Show, presented by RE/MAX, at the Direct Energy Centre on
February 20 through to March 1. RE/MAX will be presenting tips for consumers,
with four scheduled appearances by Carla during the 10-day event.

    RE/MAX is Canada's leading real estate organization with over 18,000
sales associates situated throughout its more than 670 independently-owned and
operated offices across the country. The RE/MAX franchise network, now in its
36th year, is a global real estate system operating in more than 70 countries.
Over 7,000 independently-owned offices engage more than 100,000 member sales
associates who lead the industry in professional designations, experience and
production while providing real estate services in resident, commercial,
referral, and asset management. For more information, visit:

                         TOP 10 PRIORITIES INCLUDE:

                     1.  Air Quality/Odor/Pets/Holidays
                     2.  Curb Appeal
                     3.  Depersonalizing
                     4.  Flooring
                     5.  Furniture Placement and Lighting
                     6.  Home Inspection
                     7.  Main Selling Rooms
                     8.  Paint
                     9.  Pre-packing/Clutter/Editing
                     10. Updates and Repairs

For further information:

For further information: Christine Martysiewicz, RE/MAX Ontario-Atlantic
Canada, (905) 542-2400; Eva Blay, Point Blank Communications, (416) 781-3911

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