LUXEMBOURG, Jan. 30 /CNW/ - ArcelorMittal today announces the launch of
"Inside Transforming Tomorrow", the second season of its successful Web TV at
The new season will monitor the performance and progress of the company
post merger, as it seeks to deliver on its brand promise of 'transforming
tomorrow'. It will also focus on the challenges it faces as not only the
biggest steel company in the world, but one of the 50 biggest companies
globally, doing business in over 60 countries.
In-line with the approach of the Web TV's first season, the new season
has been constructed around the same transparency that characterized the first
season, giving stakeholders an opportunity to speak frankly and honestly about
their experiences working for or doing business with the company.
Web TV season I's main objective was to provide an effective
communications channel to the 320,000 ArcelorMittal employees around the world
during the delicate integration phase following the 2006 merger of Arcelor and
Mittal Steel. It proved one of the most successful communications exercise
undertaken by the company, both internally and externally spanning 15
episodes, 544,431 unique visitors, 882,054 pages views and near 250,000 views
of the video episodes.
"The Web TV was envisaged as a one off tool for the integration process,"
said Nicola Davidson, VP of Corporate Communications. "However we had such
good feedback -particularly internally - that we recognised its value as an
open and transparent way to enable employees to share their views about the
company and share in the global challenges and success of the business they
work for. We have effected a successful merger but that doesn't mean there are
not new challenges ahead. Last year we launched our new brand 'transforming
tomorrow' with the values of "Sustainability, Quality and Leadership". We
regard these values as core to our continued success as a business news
release and the Web TV is an important tool in enabling us to track how we are
performing against this promise."
Aditya Mittal, CFO and Member of the Group Management Board and also
Responsible for Communication, said: "Season II takes a personal, more human
approach where the viewer is invited to share moments of the lives of the men
and women that are the very essence of ArcelorMittal. Around the globe the
viewer will experience the challenges and aspirations that form our daily
life, and be a part of the communities that build this thriving company. I
hope that the result helps our stakeholders better appreciate the enormous
scale and scope this company has and the numerous ways we are working towards
having a positive impact in the world around us that helps transform
The first episode features the company's Liberia project. Having acquired
the mining rights to a major iron-ore deposit in 2006, the Liberia project is
an important part of the Group's stated ambition to increase its iron-ore
self-sufficiency to 75%. The episode tracks the challenges the company faces
in a country which has been subject to many years of civil unrest and the
progress it is making. It must not only focus on developing the mines but also
on developing the appropriate infrastructure that will enable the sustainable
development of the project and community. This includes investment in areas
such as education and healthcare.
"We are delighted that the Liberian iron ore project was chosen to launch
the new season of the Web TV" said Joe Mathews, CEO of ArcelorMittal's Mining
Project in Liberia. "Liberia offers an excellent opportunity for ArcelorMittal
to transform tomorrow - for the country as well as the operation here. We hope
this exposure will further enable the transfer of skills, training and ideas
from our sister facilities to build this venture from the ground up."
"I have been coming to Liberia for some years now and I can see the
positive changes that are beginning to take place. Nevertheless the country
faces huge challenges. Unemployment for example stands at 80%. The country
definitely needs investors such as ArcelorMittal to help kick-start its
economy and provide jobs."
ArcelorMittal has worked with Communication agency Vanksen - Culture-Buzz
and the Production House Connected Pictures in producing this season. In
parallel to the episodes, the site has been developed as a rich
community-oriented space where, like in season I, visitors are encouraged to
get involved with the content, react to the stories, and actively be a part of
ArcelorMittal is the world's number one steel company, with 320,000
employees in more than 60 countries. The company brings together the world's
number one and number two steel companies, Arcelor and Mittal Steel.
ArcelorMittal is the leader in all major global markets, including
automotive, construction, household appliances and packaging, with leading R&D
and technology, as well as sizeable captive supplies of raw materials and
outstanding distribution networks. An industrial presence in 27 European,
Asian, African and American countries exposes the company to all the key steel
markets, from emerging to mature, positions it will be looking to develop in
the high-growth Chinese and Indian markets.
ArcelorMittal key pro forma financials for 2006 show combined revenues of
USD 88.6 billion, with a crude steel production of 118 million tonnes,
representing around 10 per cent of world steel output.
ArcelorMittal is listed on the stock exchanges of New York (MT),
Amsterdam (MT), Paris (MTP), Brussels (MTBL), Luxembourg (MT) and on the
Spanish stock exchanges of Barcelona, Bilbao, Madrid and Valencia (MTS).
For further information:
For further information: ArcelorMittal Investor Relations: Europe
+352-4792-2414, Americas (312) 899-3569, Retail +352-4792-2434, SRI
+44-203-214-2854, Bonds/Credit +33-1-71-92-10-26; ArcelorMittal
Communications: E-mail: firstname.lastname@example.org, Phone: +352-4792-5000;
ArcelorMittal Corporate Communications: Nicola Davidson,
+44-207-543-1162/1172, Jean Lasar, +352-4792-2359; Maitland Consultancy: Lydia
Pretzlik, Martin Leeburn, +44-207-379-5151; Belgium, Charles-Hubert Gernaert,
Comfi, +32-2-290-90-90; North America, Bill Steers (312) 899-3817;
Netherlands, Leon Melens, Smink, Van der Ploeg & Jongsma, +31-20-647-81-81;
Germany, Phoebe Kebbel, Herring Schuppener, +49-69-92-18-74-77; France, Sandra
Luneau, +33-1-71-92-00-58; Image 7 - Anne France Malrieu, Tiphaine
Hecketsweiler, +33-1-5370-7470; Spain, Ignacio Agreda, +34-94-489-4162; Oscar
Fleites, +34-98-512-60-29, Keith Grant, +34-639-760-397