Aptilon Launches Pioneering Alternative Sales and Marketing Channel for Pharmaceutical, Biotech, and Medical Device Industries

    AxcelRx(SM) Live 5.0 Enhances Industry Access to Physicians

    MONTREAL, April 12 /CNW Telbec/ - Aptilon Corporation (TSX.V: APZ), a
leading provider of physician access through its innovative alternative sales
and marketing channel for the pharmaceutical, biotech, and medical device
industries, today announced the commercial release of AxcelRx(SM) Live 5.0,
the company's next generation, integrated bundle of web-based services that
integrate with its live sales representative-physician video detail sessions.
    "AxcelRx Live 5.0's combination of friendly, online interface with access
to more than 450,000 opted-in physicians makes it a compelling model for
growing our client's sales capabilities," says Denis Martineau, president of
Aptilon Corporation. "In addition to reaching a large number of targeted
physicians, we help companies access hard-to-see physicians, as well as cover
vacant or uncovered territories cost-effectively."
    AxcelRx Live 5.0 addresses the changing dynamic of the healthcare
industry's access to key targeted professionals: physicians' increasing
patient loads and administrative burdens have left little time for interacting
with sales representatives, particularly during traditional office hours, and
many hospitals and group practices now prohibit on-site visits by sales
representatives. The corresponding decline in representative productivity has
led to searches for new, efficient, and effective means of reaching and
accessing critical prescribers.
    Building upon the success of the existing AxcelRx platform, AxcelRx
Live 5.0 offers enhanced utility for managing high volumes of interactions,
additional video options, integration with online drug sample ordering, and
other physician education and transaction services.

    About Aptilon

    Aptilon enables pharmaceutical, biotech, and medical device companies to
effectively reach and interact with physicians via the Internet through its
innovative live video detailing (with company reps), e-detailing, e-sampling,
peer selling, and other educational content programs. Leading healthcare
companies have adopted Aptilon's "Sales Force of the Future" model, driving
tens of thousands of high-quality rep-physician interactions averaging 8 to 10
minutes in length. Aptilon provides the necessary infrastructure for sales
representatives to build physician awareness, understanding, and preference
during all stages of a product life cycle, from pre-launch education through
to end-stage support. For more information, visit www.aptilon.com.

For further information:

For further information: Alexandra Malka, Aptilon, (514) 844-8866, x239,

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