April is Daffodil Month - Join our team

    TORONTO, March 28 /CNW/ - April is Daffodil month and the Canadian Cancer
Society is calling on Canadians to join us in the fight against cancer. In
communities across Canada, the Society's Daffodil Days will be taking place to
help launch our month-long campaign.
    Thousands of volunteers will be selling daffodils, knocking on doors and
organizing special events. This strong force will be raising awareness and
funds to help fight a disease that is the leading cause of premature death in
Canada. During their lifetimes, 38 per cent of Canadian women and 44 per cent
of men will develop cancer.
    "These statistics are very personal. They represent our mothers and
fathers, sisters, brothers and friends," says Lori Messer, President, Canadian
Cancer Society. "The volunteers who have joined the Society to fight cancer
are linked across Canada by our vision of creating a world where no one has to
fear cancer. When people donate to the Society, they become a part of our
national team."

    The Canadian Cancer Society focuses on five key areas to make inroads
against cancer:

    -   Funding excellence in research on all types of cancer: Last year the
        Society contributed over $52 million to fund leading-edge cancer
        research across Canada.

    -   Advocating for healthy public policy: Last year, we celebrated the
        federal government's announcement of the formation of the Canadian
        Partnership Against Cancer, which will implement the Canadian
        Strategy for Cancer Control. We were leaders in lobbying the federal
        government to fund this important health initiative for Canadians.

    -   Promoting strategies for reducing cancer risk: At least 50 per cent
        of cancers are associated with exposure to known risk factors. The
        Society works to create environments where Canadians' exposure to
        these risk factors is minimized.

    -   Providing information about cancer: More than 660,000 people have
        been helped by the Canadian Cancer Society's toll-free, bilingual
        Cancer Information Service since its national launch in 1996.

    -   Supporting people living with cancer: More than 1,200
        CancerConnection volunteers helped 6,200 people with cancer this past
        year. This telephone based service provides support to people
        diagnosed with cancer and their caregivers.

    "Each dedicated Society volunteer brings unique gifts and a special brand
of caring to our efforts," says Messer. "Collectively they fuel the largest
force in Canada dedicated to the eradication of cancer."

    Watch for the following events in the coming weeks:

    -   The release of Canadian Cancer Statistics 2007 - a report card on
        cancer progress in Canada on April 11, 2007

    -   An announcement of this year's newly-funded cancer research grants
        made possible by Canadian Cancer Society funds on May 2, 2007

    -   Daffodil Days in your community.

    For specific information about Daffodil Month events taking place in your
community, contact your local Canadian Cancer Society office. Listings of
offices in your area are available on our website at www.cancer.ca

    The Canadian Cancer Society is a national community-based organization of
volunteers whose mission is to eradicate cancer and to enhance the quality of
life of people living with cancer. When you want to know more about cancer,
visit our website www.cancer.ca or call our toll-free, bilingual Cancer
Information Service at 1 888 939-3333.

    Join the Canadian Cancer Society and our partners in the fight against

    As we work towards our mission of eradicating cancer and enhancing the
quality of life for people with cancer, the Canadian Cancer Society benefits
from the generosity of companies across the country. Together we are raising
funds and awareness in support of the fight against cancer.
    You can support us by supporting them.

    Carlson Hotels of Canada celebrate Phenomenal Women
    In January 2007, Carlson Hotels of Canada launched a unique promotion to
celebrate phenomenal women while contributing to research into women's
cancers. The "Phenomenal Woman Getaway Package" includes one night
accommodation at any Radisson Hotel, Country Inns & Suites by Carlson or Park
Plaza Hotels, breakfast for two and a special gift bag.
    For every package purchased from January 7 to April 15, 2007, Carlson
Hotels will make a $10 donation to the Canadian Cancer Society to support
research in women's cancers. In addition, Carlson is inviting guests to
nominate a phenomenal woman in their lives. The author of the winning story
will have $1,000 donated to the Society in their name. The woman featured in
the story will win a trip for two to London, England including a four-night
stay at the Radisson Edwardian May Fair Hotel. For more information, visit

    Carpet One Welcomes Your Support
    Carpet One, a leading retailer of carpet, laminates, vinyl, hardwood,
ceramic tile and area rugs, is once again celebrating spring with the
introduction of eight new specially designed welcome mats. The unique designs
feature the colours and flowers of the season and each mat is emblazoned with
a pink ribbon, the internationally recognized symbol for the fight against
breast cancer.
    From April through June 2007, Carpet One will donate 25 per cent from the
sale of each of these special mats to the Canadian Cancer Society in support
of breast cancer research and support programs. For more information, or to
find a Carpet One retailer in your area, visit www.carpetone.ca.

    Cotton Ginny salutes spring with support for breast cancer research
    Get ready for April showers and May flowers by visiting your local Cotton
Ginny store. Cotton Ginny, a leading Canadian retailer of women's casual
clothing, is introducing a number of special fundraising products in
recognition of Daffodil Month. From March 26 to May 20, 2007, Cotton Ginny
will raise funds in support of the Canadian Cancer Society with the sale of a
specially-designed rain jacket, fleece hoodie and pants, tank top, socks,
tissue fabric scarf and exclusive pink Crocs.
    Ten per cent of the total sales of these products will be donated to the
Canadian Cancer Society in support of breast cancer research. To find the
location of the Cotton Ginny store near you, visit www.cottonginny.ca.

    CUETS CHOICE REWARDS cardholders are making a difference
    CHOICE REWARDS cardholders have the power to make a difference in the
fight against cancer by donating their reward points. CUETS, the national
MasterCard service provider for hundreds of credit unions and caisses
populaires, gives its cardholders across the country the option to donate the
points they earn through the CHOICE REWARDS loyalty program to the Canadian
Cancer Society. All points donated through CUETS CHOICE REWARDS program
translate to cash donations to the Society.
    For more information about CUETS or to learn how to donate your CHOICE
REWARDS, visit www.choicerewards.ca.

    Energizer is Inspired to Keep Going
    Energizer Canada Inc., one of the world's largest manufacturers of
primary, high performance batteries and flashlights, is proud to expand their
partnership with the Canadian Cancer Society with a unique campaign in
Wal-Mart stores this April. Energizer Canada's ongoing partnership with the
Society is a demonstration of the company's commitment to supporting community
initiatives that are important to their customers.
    This April, Energizer will make a guaranteed $30,000 donation to the
Society in support of cancer research. As part of this campaign, Energizer
will include a special daffodil bookmark in limited edition packs of AA8 and
AAA4 batteries, available at Wal-Mart stores across Canada. These special
bookmarks include an insert featuring the Canadian Cancer Society's cancer
prevention information.

    First Choice Haircutters Helps Cut Childhood Cancer
    First Choice Haircutters, Canada's leading salon franchise, is proudly
joining the Canadian Cancer Society this April in support of the fight against
childhood cancer. First Choice Haircutters provides creative hair care for the
whole family and now they are joining forces with the Society to help protect
the health of Canadian children.
    From April 23 to 29, 2007, First Choice Haircutters will donate 50 cents
from every haircut to the Canadian Cancer Society to help support childhood
cancer research. First Choice Haircutters has over 350 salons across Canada.
To find a location near you, visit www.firstchoice.com.

    Indigo's Trusted Advisor Health Program helps the Canadian Cancer Society
    to provide Canadians with reliable cancer information
    As Canada's leading provider of cancer information, the Canadian Cancer
Society proudly joined the Indigo Trusted Advisor Health Program. Indigo
launched this program throughout all Indigo/Chapters locations in 2004 to
provide Canadians with a trustworthy source for reliable, accessible and
up-to-date health-related books and resources. Our partnership helps to ensure
that Canadians are armed with the cancer information they need to make
educated decisions about their health.
    Through this initiative, Indigo will promote the Society's Cancer
Information Service, Canada's only bilingual, toll-free service offering
comprehensive, credible and personalized information about cancer. In
addition, Indigo will donate a percentage of sales of all books, music, DVDs,
and gifts purchased online using the link from the Society's website,
www.cancer.ca to the Indigo website. For more information on the Trusted
Advisor Health Program, visit www.indigohealth.ca.

    MidWest Quality Gloves looks forward to spring flowers
    In recognition of Daffodil Month, Midwest Quality Gloves, producer of
work and garden gloves and accessories, has created a specially designed
yellow gardening glove and apron set in support of the fight against cancer.
As we welcome spring and the first flowers of the season, Midwest is proud to
support the Canadian Cancer Society with this special new product.
    Midwest will donate $1 to the Canadian Cancer Society for each glove and
apron set sold during the campaign. The special set will be available at
participating retailers, including Loblaws, London Drugs, Canadian Tire, Home
Hardware and Wal-Mart, from March through June 2007.

    Reef Sandals help daffodils bloom under foot
    Reef Sandals, a national distributor of apparel to the board sports and
lifestyle industry, recently introduced a special daffodil-themed flip-flop
sandal in support of the Canadian Cancer Society.
    The specially designed Reef flip-flop sandals feature blooming daffodil
flower graphics. Reef will donate $1 to the Canadian Cancer Society from the
sale of each pair of sandals sold to their retailers. Sales will take place
from January - June 2007 and the sandals are available at specialty retailers
across Canada, including Coast Mountain Sports and Swimwear Etc.

    Petro-Canada continues to support PETRO-POINTS(*) for Charity
    Thanks to the ongoing support of Petro-Canada, PETRO-POINTS members can
donate their points to the fight against cancer. Since its inception,
Petro-Canada customers have donated over 236 million PETRO-POINTS to the
Canadian Cancer Society in support of vital cancer information and support
    It is easier than ever for Petro-Canada customers to donate their points.
Points can be donated in increments of 1,000 online at the PETRO-POINTS
website (www.petro-points.com), at any participating Petro-Canada station or
by calling a Petro-Canada Customer Service Representative at 1 800 668-0220.
In addition, as a special offer, Petro-Canada will match all donations made by
Citi(TM) PETRO-POINTS MasterCard(R) members, up to 5,000 points, until May 31,
    (*) Marque de commerce de Petro-Canada - Trademark.

    Royal Canadian Golf Association encourages women to Golf Fore the Cure
    The Canadian Cancer Society is proud to be the Royal Canadian Golf
Association's (RCGA) charity of choice for the 2007 Golf Fore the Cure series
of events - the signature charity event of its Women's Division. The objective
of this program is to raise funds for the fight against breast cancer while
promoting women's participation in the game of golf. In 2006, Golf Fore the
Cure raised over $245,000 in support of Society-funded breast cancer research.
    Beginning in April, and throughout the summer months, women across the
country will once again participate in Golf Fore the Cure events in support of
breast cancer research. For more information about Golf Fore the Cure or to
find an event near you, visit www.rcgagolfforethecure.ca.

    Second Skin helps golfers make a difference
    Second Skin Garment Company, one of Canada's leading golf apparel
companies, recently became a proud sponsor of the Royal Canadian Golf
Association's Golf Fore the Cure event. In recognition of their support for
Golf Fore the Cure, Second Skin has created several special products to help
support the fight against breast cancer.
    From April to October 31, 2007, Second Skin will donate $2 from the sale
of a specially designed hat and two outerwear fleece apparel pieces to the
Canadian Cancer Society. The items will be available for purchase at
approximately 200 golf pro-shops across Canada. All funds raised through this
program will be designated to support breast cancer research.

    TPS Hockey celebrates its 2nd Annual Tribute to Hockey Moms
    The Canadian Cancer Society is proud to be the Canadian charity
beneficiary of the 2nd Annual TPS Tribute to Hockey Moms. On March 16, 17, and
18, 2007, NHL players throughout the league hit the ice with a pink hockey
stick to support the fight against breast cancer. Following the tribute
weekend, the limited edition hockey sticks were autographed by the NHL players
and are available for auction on eBay Canada until April 4, 2007.
    In addition, beginning in March 2007, TPS Hockey will donate five per
cent of the proceeds from the sale of every special edition pink stick sold at
the retail level to the Canadian Cancer Society. The sticks are available at
retail locations across Canada, including select Play It Again Sports and
Sports Experts. All funds raised by TPS Hockey will help support breast cancer
research. For more information, visit www.tpshockey.com.

For further information:

For further information: Alexa Giorgi, Bilingual Communications
Specialist, Canadian Cancer Society, (416) 934-5681, agiorgi@cancer.ca

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