Another Immersive First: BASE Jumping in 360 Degree Video

    CALGARY, Aug. 11 /CNW/ - Immersive Media Corp. (TSXV: IMC) ("IMC"), the
leader in 360 degree spherical video technology, filmed the first-of-its-kind
360 degree of BASE (Building, Antenna, Span, Earth) jumping action. IMC has
been working with extreme sports professionals to capture unique POV
productions, including BASE jumping, big wave surfing, kite boarding, and
paragliding. Filming extreme sports like BASE jumping demonstrates how IMC's
platform creates compelling, branded entertainment with its interactive,
Immersive Video.
    To view image click here:
    This Immersive Video captures the jumper's perspective of leaping,
falling, floating, and landing in a dramatic canyon in Idaho. This rare
perspective was captured by professional BASE jumpers Matthias Giraud and
Miles Daisher. With a simple manipulation of the computer mouse, viewers can
look to the left or right, up or down, front or back providing the viewer with
complete control and a unique experience each time.
    "Using the Immersive camera while BASE jumping was a mind-blowing
experience. I could see angles of the jump never seen before. You can see the
parachute opening, your friend falling next to you, the cliffs go by on each
side and the bridge above you all at once," said Matthias Giraud, professional
BASE jumper. "You won't miss a single shot. Every person wanting to film
high-intensity action sports should use this platform. For the first time,
people can see what BASE jumping is about without even making the leap!"
    "Immersive Media is dedicated to producing exceptional video experiences
to bring viewers closer than ever to the real thing," stated Myles M.
McGovern, president and CEO of Immersive Media Corp. "This video furthers our
strategic move into the advertising and entertainment market to provide brands
with unique media that is revolutionary and engaging."
    IMC's BASE jumping video experience has already hit sites like YouTube
and has been featured on KATU News. The full news story and spherical video
are on Immersive Media's website. Viewers interested in more Immersive Videos
can see additional footage at

    About Immersive Media Corp.

    IMC is the leading provider of full motion, high-resolution, interactive
spherical video technology and production services. Using eleven video streams
arranged according to geodesic geometry, Immersive video captures an almost
complete spherical image; a high-resolution 360 degree view of surroundings
that is seamlessly stitched together. IMC's immersive movies can integrate GPS
coordinates and other metadata producing our GeoImmersive(TM) video. IMC's
open platform design easily interfaces with industry standard applications and
databases providing viewers with greater visual detail for timely, fact-based
decision-making, and for the distribution of interactive streaming spherical
    IMC's offerings include hardware, software, production and multi-platform
distribution services, and immersive imagery licensing. Applications include:
urban planning, oil and gas resource management, emergency response and first
responder operations, and cross platform advertising and entertainment media.
IMC is a publicly traded company that is listed under the symbol "IMC" on the
TSX Venture Exchange. For more information please visit

    Safe Harbor for Forward-Looking Statements

    Certain statements contained in this press release may be deemed to be
forward-looking statements under federal securities laws, and Immersive Media
Corp. intends that such forward-looking statements be subject to the safe
harbor created thereby. Immersive Media Corp. does not undertake an obligation
to publicly update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    (C) 2008 Immersive Media Corp. All rights reserved. GeoImmersive is a
    trademark of Immersive Media Corp. All other trademarks are the property
    of their respective owners.

    %SEDAR: 00021691E

For further information:

For further information: David G. Anderson, Investor Relations, Tel:
(866) 333-8817 Ext629; Karen Tanaka, Media Relations, Tel: (866) 333-8817

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