MONTREAL, Nov. 14 /CNW Telbec/ - The Conseil québécois du commerce de
détail (CQCD)/ Retail Council of Quebec has released the results of its annual
survey conducted by Géocom Research on the spending intentions of Quebec
consumers for the upcoming holiday season.
The survey reveals that over three quarters (81%) Quebec consumers will
spend as much as last year (69% of respondents) or even more (12% of
respondents) on their holiday purchases.
Another encouraging finding: Seventy (70%) Quebec consumers indicated
that the current economic situation would have little or no influence on their
holiday spending intentions.
Thirty per cent (30%) of respondents had already started their holiday
shopping at the end of October, while 33% will start in November and 31% in
December - 16% at the beginning of December.
The survey shows that Quebec consumers are expected to spend an average
of $681 this year. 58% of that amount will be spent on gifts ($395) and 42%
($286) on receptions, food and beverages.
Excluding the automotive sector, the CQCD estimates that consumer
spending for the holiday season, considering the increasing of the number of
households, will total more that $2 billions 250 millions in Quebec.
Quebec consumers will be generous because they will give gifts to an
average of 7 persons, thirty per cent (30%) will be children under 15.
Sixteen per cent (16%) of respondents will make purchases on Boxing Day.
What will we find under the Christmas tree this year?
Video games, electronic products, compact discs, books, fashion
accessories, clothing, decoration items, health and beauty products,
jewellery, household supplies, furniture and entertainment, gift certificates
will be on consumers' shopping list this year.
More that an half (55%) will buy most of their gifts in shopping centres;
37% intend to give gift certificates. On the other hand, only 9% of Quebecers
plan to use Internet for their holiday gift purchases compared 6% with last
Finally, the survey reveals that nearly all households (97%) intend to do
their holiday shopping in Quebec, despite the strong Canadian dollar.
This CQCD survey on Quebec consumers' holiday spending intentions for
2007 polled 1003 Quebec consumers between October 26 and November 2, 2007 and
has a margin of error of plus or minus 3,2%, 19 times out of 20.
For more than twenty-five years now, the Conseil québécois du commerce de
detail/Retail Council of Quebec (CQCD) pursues its mission of representing,
promoting this sector, to insure a development of the retail sector. The CQCD
defends the interest of its members, which represent 70% of the activities of
retail sector in Quebec. This sector represents more than 54 000 businesses,
more than $86 billions of sales and more than 400 000 jobs.
For further information:
For further information: Me Gaston Lafleur, President-directeur général,
Conseil québécois du commerce de détail, (514) 842-6681 ext. 200; Source:
Conseil québécois du commerce de détail