F-sport versions of CT and GS coming soon
LAS VEGAS, Sept. 8, 2011 /CNW/ - An exciting new chapter has begun for
Lexus in Canada now that a major step forward has been taken in the
evolution of the L-Finesse design philosophy - including the
introduction of a head-turning new GS later this fall.
"This evolution of our L-Finesse design philosophy is dramatic," Yoichi
Tomihara, President and CEO of Lexus Canada, told Lexus dealers
Thursday at the brand's annual new vehicle introduction show in Las
Vegas. "It signals a whole new direction for Lexus vehicles and for
Lexus globally as we continue to strengthen the most innovative and
premium progressive brand in the world."
The new design philosophy is exemplified by the highly anticipated new
GS, which is one of a number of new and revised Lexus vehicles to be
rolled out between the fall of 2011 and the end of 2012.
"The GS is a true performance car, with a driving experience that's
passionate, pure and precise," said Mr. Tomihara. "With a more
expressive and dramatic form with a more distinctive look and bolder
attitude, it resonates deeply in the heart of the Lexus Guest. It has a
new aggressive front end with a distinctive spindle grille that sends a
clear message: This is the new face of Lexus."
The evolution of L-Finesse also features the introduction of the F-Sport
performance line, which has styling cues that act like a magnifying
glass, powerfully expanding the GS's dynamic performance image. This
line features the new CT200h F-Sport, as well as the all-new GS being
complemented by an F-sport option.
The F-Sport line, as with all Lexus vehicles, is about power and
performance, but with a foundation of quality. This is reflected in the
J.D. Power and Associates 2011 Initial Quality Study, where:
Lexus ranked #1 overall amongst all nameplates, with the LS and ES
taking the top two spots;
Lexus ranked #1 in four individual segments, more than any other premium
The GX 460 and RX 350 were ranked first and second in the SUV category;
The Canadian plant where the RX is built captured a Platinum Award for
In addition, Lexus has been gaining momentum through the growing
popularity of the inspirational IS F luxury sport sedan and the first
delivery in Canada of the LFA supercar. The introduction of the CT
200h, the world's first luxury hybrid sportback was a runaway success,
exceeding sales expectations in the first months alone and continuing
to do so now that production levels have returned to 100 per cent. With
the CT and LFA, Lexus has proven once again that it is the only
manufacturer with the engineering skill and imagination capable of
creating both the world's sportiest hybrid and super-elite,
That standard of innovation will be enhanced now that a new Global Lexus
Division has been established. This team combines engineering, design,
and marketing in one unit, separate from any other group.
"It means a new generation of Lexus vehicles with leading-edge designs,
exciting driving dynamics, and top-of-the-line advanced technologies,
better tailored to our Guests and our market. It will better help us
achieve our vision of Lexus being the pinnacle - the brand that comes
to mind when people think luxury," said Mr. Tomihara.
About Lexus of Canada
Lexus in Canada is the exclusive Canadian distributor of Lexus luxury
cars and sport utility vehicles through a sales and service network of
34 dealers across Canada. Delivering more perfect moments of advanced
motoring, the best-selling Lexus RX 350 SUV - fusing intuitive
technology and L-finesse luxury - is built for the North American
market in Cambridge, Ontario, the first and only Lexus manufacturing
facility located outside of Japan. For more information about Lexus
products, and Lexus' pursuit of perfection, visit www.media.lexus.ca.
For further information:
For more details, including a full list of media contacts, digital images and product details please visit media.lexus.ca.