KRONBERG, Germany, Jan. 31 /CNW/ - Braun, the internationally leading
manufacturer of small electric appliances is celebrating its 90-year
company anniversary on February 1, 2011ounded by Max Braun in 1921,
Braun today is a globally successful brand and the world market leader
in the foil shaver, epilator and handblender segments.
(Photo: http://www.newscom.com/cgi-bin/prnh/20110131/431921-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20110131/431921-b )
Braun looks back on an eventful and fortuitous history: Artur and Erwin
Braun assumed the leadership of the company after the death of their
father, Max Braun, in 1951. From 1955 they presided over the
development of Braun Design, which remains famous to this day,
introducing product icons such as the "Snow White's Coffin" and the
"sixtant." The protagonists who decisively shaped the unique Braun
design were Dr. Fritz Eichler and Dieter Rams.
Following its acquisition in 1967 by the Gillette Company of Boston,
USA, Braun increasingly conquered the foreign market. Since October
2005, Braun has belonged to The Procter & Gamble Company, based in
Cincinnati, USA, and is one of the consumer goods company's top-earning
Braun sees itself as well-equipped for the future, as Braun Vice
President Markus Strobel explains: "The basis of Braun's success lies
in the consistent realization of our core equity values. In our product
development we stress pioneering innovation, premium quality, and
clear, distinctive design. The consumer and his needs are the starting
point of all our efforts.
They are our motivation in developing new technologies of high practical
value and creating products that are of reliable, enduring quality
right down to the smallest detail."
These ideals are put into practice at the Consumer and Product Research
Center, which has been established at the Kronberg site as part of the
Research & Development department. At this state-of-the-art facility,
interviews, focus groups and consumer usage tests are used to determine
the needs and expectations of consumers. The findings then flow into
the overall product development process, guiding in particular
technical development and product design.
In this way, Braun increases its power of innovation over the long term
and underscores the strategic significance of its expertise in electric
appliances within the P&G group.
Braun, a subsidiary of Procter & Gamble founded in Germany in 1921,
develops and manufactures a wide variety of small domestic appliances
that marry technical innovation, reliable quality and distinctive
design. These range from electric shavers and beauty products to
Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.
For further information:
Porter Novelli for Braun