ANI Networks Raises the Bar on Customer Care Through Video Conferencing

    LAS VEGAS, April 4 /CNW/ - ANI Networks announced today that the company
has begun supplying desktop video cameras to some of its wholesale customers
as a way to further strengthen the relationships and offer a new dynamic of
customer care not seen in our industry today. As ANI Networks continues to
expand its own operations around the world, it began to deploy web-enabled
videoconferencing as its primary means of daily communication and found that
it worked so well that it wanted to bring that same experience to its

    ANI Networks demonstrated the new application for its customers at
Comptel last month and began shipping web cameras shortly thereafter. ANI
Networks embraces the research that has shown that video conferencing offers
the benefits of face to face meeting experience such as generating new ideas
and garnering greater commitment levels from the participants. "We want to
build stronger relationships with our customers at all levels of their
organization. Typically it is only the sales person who meets the customer
face to face. They develop great relationships with everyone but we recognized
that to be a successful vendor, constant communication occurs with many
individuals within each company who rarely, if ever, have the opportunity to
meet," says Randy Lemmo, Vice President, Wholesale Operations. "From our own
experience, we have discovered that it could be different. We want our
customers to see real time, our commitment and sense of urgency. We don't want
to be just another voice on the phone or hide behind voicemail and email."

    One customer, Prescient Worldwide, has already seen the benefits of the
new service. "We are pleased to work with ANI Networks," says Michael Agli,
Vice President of Prescient Worldwide. "ANI has shown a commitment to our
relationship and service excellence. An example of this commitment is ANI
Networks' video conferencing service used by customer care. This service has
proven to be much more effective than one-dimensional e-mail and even
traditional voice conversations. When we contact ANI Networks' customer care,
we can not only place a face with a name but we can truly witness the
representative's true interest in our needs. It is said that a vast majority
of communication is non-verbal and with ANI Networks' video conferencing
service the message is delivered in a clear, concise, visual manner, ensuring
the highest level of clarity and a richer customer experience."

    ANI Networks is a privately held, facilities-based Communications Company
servicing the wholesale long distance voice market, both Resale and Carrier.
With facilities and clients on 3 continents and a vast domestic Feature Group
D Network, ANI Networks is a premiere partner to the companies in the
wholesale market place with a focus on traditional voice services. By
utilizing the efficiencies of next generation VoIP technologies within its own
network topology, ANI Networks has the flexibility to adapt to ever-changing
wholesale market conditions and regulatory capitulations, resulting in
operational stability and economic longevity for its wholesale clients.

For further information:

For further information: ANI Networks Diane Michelin, 888-886-5775

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