Andrea C. Martin is Named President of Reader's Digest Canada and Latin America Region

    MONTREAL, Aug. 1 /CNW Telbec/ - Andrea C. Martin, President and CEO of
RD Canada, has been promoted to President of Reader's Digest Canada and Latin
America region, it was announced today by Mary Berner, President and Chief
Executive Officer of The Reader's Digest Association, Inc. She will report to
Berner. In addition to RD Canada reporting to her, Martin will add as direct
reports the following Managing Directors: Javier Abarca, Mexico; Patricia
Hespanha, Brasil; and Carlos Vetere, Argentina.
    "I am delighted to appoint Andrea Martin to this significant new
responsibility," Berner said. "Andrea has consistently led her Canadian team
to excellent operating results, and I am confident that she will continue that
success across the Americas."
    Martin was promoted to Managing Director in 2004 and produced strong
business results each year, leading a group of over 175 employees in the
Montreal head office and the Toronto advertising division. She also served as
Chairman of the Board of Directors of The Reader's Digest Association (Canada)
ULC. She became Vice President of Marketing in 2001 and played a central role
in positioning RD Canada as one of the country's largest and most successful
publishers and direct marketer. Martin was instrumental in the
commercialization of the magazines: Reader's Digest, Sélection and the newly
launch Our Canada, and many of the other product lines.
    Earlier, from 1999 to 2001, she was RD Canada's Marketing Director of
Books & Home Entertainment, and, from 1995 to 1999, was Marketing Manager of
Home Entertainment and Product Manager for Video. She joined the company in
1983 and served in a variety of marketing and product positions.
    Martin has also been active in public service. As President of the Grand
Public Division of Centraide (United Way) Montreal, she spearheaded innovative
campaigns that increased contributions, surpassing Centraide's $3.5 million
goal. She played a key role as President of the Board of Directors for La
Fondation du Maire de Montreal pour la Jeunesse (FMMJ), a non-profit
organization that helps young, low-income Montrealers start their own
businesses. She also served on the Executive Committee of the Young Presidents
Organization, and was President of the Governor's Council of the Jeune Chambre
de Commerce de Montréal (JCCM).

    RDA also announced the appointments of Paul Heath as President, Reader's
Digest Asia Pacific, and Michael Brennan, President, Reader's Digest Europe
and CEO of Direct Holdings Worldwide.

    The Reader's Digest Association, Inc. is a global publisher and direct
marketer of books, magazines, music collections and video with customers in
more than 70 countries. The company publishes 77 magazines, including
50 local-country editions of its flagship, Reader's Digest, the world's most
widely read magazine. The RD Canada website is The corporate
website is

For further information:

For further information: Manon Sylvain, Reader's Digest Canada, (514)

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The Reader's Digest Association (Canada) ULC

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