An overweight nation of good intentions but poor health choices

    Three quarters of Canadians not satisfied with their body weight; willing
    to make sacrifices to achieve ideal weight, but spending priorities
    reflect poor choices

    TORONTO, Jan. 7 /CNW/ - Less than a quarter (24%) of Canadians are
satisfied with their body weight, according to the health and weight loss
survey conducted by Ipsos Reid on behalf of Herbal Magic Weight Loss and
Nutrition Centres. In addition, more respondents ranked losing weight as first
out of five options when asked: "what would make you feel better about
yourself?" Yet many Canadians appear to be spending unwisely on unhealthy
choices, despite a stated willingness to make sacrifices in order to achieve
their ideal body weight.
    According to the national online survey, carried out in November 2008,
many Canadians would be willing to give up a broad range of things to achieve
their ideal weight. Topping the list was chocolate (39%), followed by alcohol
(32%) and coffee (29%). Some Canadians would even be willing to give up
dessert (25%) or tropical holidays (23%) in order to achieve their ideal
    Yet despite these seemingly good intentions and Canadians' apparent
willingness to make sacrifices, when asked about their actual spending
patterns, the survey indicates we may be making poor choices when it comes to
our health.
    On average, Canadians spend only $3.90 a week on fitness and weight loss
programs, compared to an average of $22.80 each week on dining out at
restaurants and $8.90 per week on cigarettes. In fact, Canadians surveyed
admit to spending more per week in every category tested than they do on
weight loss and fitness programs, including spending on eating lunch out
($13.00 per week), alcohol ($11.80), snacks ($8.10) and even their morning
coffee ($4.50).
    "Canadians are clearly spending a lot less on ways to improve their
health and more on items that can harm it," commented Dr. Gerry Derganc,
Licensed Naturopath and member of Herbal Magic's Scientific Advisory Team. "It
seems absurd that we'll spend, on average, $144 a month on cigarettes,
alcohol, snacks and morning coffee, when we're spending so little on fitness
and weight loss programs - and yet we continue to be unhappy with our weight.
Perhaps this New Year is the perfect time for Canadians to resolve to adjust
their spending habits and start making a healthier long-term investment in
    The national online survey of 2024 Canadians was conducted by Ipsos Reid
between November 17th and November 20th, 2008. Statistical margins of error
are not applicable to online polls, however an unweighted probability sample
of this size, with a 100 per cent response rate, would have an estimated
margin of error of plus or minus 2.1 per cent, 19 times out of 20.

    About Herbal Magic

    Herbal Magic Inc. is Canada's largest commercial weight loss and
nutrition company, with over 350 centres nationally. Founded in 1996, the
Company maintains a commitment to being the most trusted source for effective
weight loss, improved health, and enhanced vitality. It promotes a common
sense system for weight loss, with a unique combination of real food, personal
coaching, and natural products. Individualized programs and natural products
offered by the Company are researched and developed by a Scientific Advisory
Team of naturopathic, nutritional, pharmaceutical, and health care experts.
With a focus on positive lifestyle change, clients receive the education,
motivation, and tools to achieve and maintain a healthy goal weight and
enhanced well-being. For more information, visit

For further information:

For further information: or inquiries regarding Herbal Magic, please
contact: Dave Fleet, Thornley Fallis Communications, (416) 515-7517 x 332,; Kerri Birtch, Thornley Fallis Communications, (416)
515-7517 x 349,

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