An open letter to the Canadian Advertising Community from Arthur Fleischmann, President of John Street Inc.

    TORONTO, Feb. 22 /CNW/ - john st. has been one of Canada's leading
agencies for more than six years and has developed an envied reputation across
all of our business activities and in particular those conducted by our
production department.
    We were shocked and upset to have been the target of a news release
issued by ACTRA February 21 regarding the agency's decision to resign our
signatory status with ACTRA last June and the implication that as a
non-signatory we are subjecting performers to anything less than industry
standard in terms of working conditions as set out in the National Commercial
Agreement (NCA).
    When dealing with talent john st. has always maintained the highest
standards and followed or surpassed appropriate production guidelines and
continues to do so. Our integrity and reputation for working with performers
in any production setting is well known and respected throughout the industry.
    It should be made clear that references in the ACTRA news release to
children and others being subjected to unreasonable work requests has nothing
to do with practices conducted by john st. now or in the past and was an
irresponsible vague statement and one that does not apply to our productions.
    Since August of 2007 john st. had been negotiating in good faith with
ACTRA to return to signatory status. Unfortunately ACTRA has been very
inflexible and john st. is by no means the only reputable agency which finds
itself in this predicament. We are deeply disheartened and disappointed to
have been singled-out by ACTRA in this manner particularly in light of the
connection raised between john st.'s status as non-signatory and the concern
regarding working conditions. Such connection is misleading and totally
inaccurate in so much as we are concerned.
    We resigned our signatory status from the NCA because it is out of date
and does not respond to the needs of a number of our loyal clients. We had
hoped to maintain a positive relationship with ACTRA and investigate signing
the new NCA agreement to be ratified later this year.
    We'd like to thank all those who have responded to our position as having
been unfairly targeted by ACTRA.


    Arthur Fleischmann
    John Street Inc.

For further information:

For further information: Arthur Fleischmann, (416) 348-0048, ext. 201

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