Amp'd Mobile Brings Exclusive Content to Canada's Mobile Generation

    Amp'd Live(TM) Service to offer music, sports, video, games, and more
    to Canadian market

    TORONTO, March 19 /CNW/ - Amp'd Mobile, America's leading mobile
entertainment provider, has launched in Canada, bringing with it an impressive
collection of original and exclusive content.
    Amp'd Mobile Canada is the first integrated mobile entertainment company
for youth, young professionals and early adopters between the ages of
18 to 35, and the only Third Generation (3G) carrier in Canada specifically
targeting that demographic. With the partnership of TELUS and Amp'd Mobile,
Inc. ("Amp'd Mobile"), Amp'd Mobile Canada is setting a new bar for mobile
entertainment in the Canadian market. Capitalizing the power of TELUS'
Wireless High Speed service (EVDO), Amp'd subscribers can easily access
traditional services such as voice and text, as well as exclusive music tracks
and videos, live entertainment, 3D games and mobile communities all within
Amp'd Live, a one of a kind user interface designed specifically for
3G technology. During the purchase process, members select a base voice plan
and can add one of three entertainment packages. The top tier Amp'd Platinum
package provides unlimited access to 20 Amp'd video on demand channels, Amp'd
Streaming TV, Amp'd Radio, unlimited Amp'd Live data and Unlimited text,
picture and video messaging.
    Amp'd Mobile content is accessed through the proprietary and easy to
navigate Amp'd Live user interface, which is broken into intuitive programming
channels, e.g. MuchMusic fans are able to access all video, ringtones, music,
screensavers, etc. through a dedicated MuchMusic channel. With a content
strategy focused on three main areas: highly coveted and exclusively licensed
content, original programming created specifically for Amp'd and
user-generated content such as viral videos, Amp'd Mobile finds countless ways
to entertain their target market.
    Exclusive partnerships with MuchMusic and the NHL Players Association
lead a long list of Canadian content providers including the NHL, The Score,
MTV Canada and The CBC. Partnerships with Musique Plus, Musimax and 33 Mag
begin an ongoing commitment to French and Quebecois content.
    Combining exclusive agreements with Ultimate Fighting Championship(R)
(UFC(R)) and Amp'd Mobile AMA Supercross, with partnerships from Adult Swim,
E!, Comedy Time, Universal Music Canada, Warner Music Canada, and
Fox Sports, Amp'd Mobile has surely differentiated itself from the traditional
offerings of other mobile carriers. Amp'd Canada is dedicated to delivering
the best music from major labels and cutting edge indie artists. Until
September, customers can download music tracks for $0.99 each, which proves to
be another key differentiation.
    Most notable about the launch of Amp'd Mobile in Canada is the
opportunity it creates to showcase Canadian talent. With fully integrated
sound, video, lighting and staging environment for broadcast ready live
performance productions, Amp'd Mobile is the only mobile carrier with an
extensive in-house development studio. Located in Toronto's entertainment
district, the Canadian Amp'd headquarters houses their first ever retail
store, their offices as well as the impressive studio.
    To celebrate the opening of its Toronto studios, Amp'd Mobile has planned
two weeks of Amp'd Studio Sessions. Kicking off the celebration is EMI-artists
Pride Tiger, performing today in the company's studio at 3pm. Other acts
scheduled to appear include Stars of Track and Field, Kardinal Offishall, Roz
Bell, The Klaxons and Die Mannequin.
    Amp'd Mobile's entertainment service is currently available to nearly 27
million mobile users in the US, Japan and Canada, with more international
markets scheduled to launch soon. Amp'd products are available at select TELUS
retail locations across Canada, the Amp'd Toronto headquarters and online at
www.amp'd .ca

    About Amp'd Mobile

    Amp'd Mobile is the first integrated mobile entertainment company for
youth, young professionals and early adopters, and the only 3G carrier in the
US specifically targeting that demographic. By leveraging the power of
broadband wireless (EVDO), Amp'd Mobile offers traditional services such as
voice and text within a completely fresh user interface designed specifically
for the "mobile graduate" and third-generation (3G) technology. With a myriad
of customizable options to meet each person's individual needs, as well as
strategic alliances with top entertainment properties, such as MTVN and
Universal Music Group, Amp'd Mobile brings a more relevant, personal
experience to the wireless lifestyle with unique music, video, community,
entertainment, sports and gaming offerings divided into various channels for
quick and easy access. Amp'd Mobile is offered nationwide and more information
can be found at

    About TELUS

    TELUS (TSX: T, T.A; NYSE:   TU) is a leading national telecommunications
company in Canada, with $8.7 billion of annual revenue and 10.7 million
customer connections including 5.1 million wireless subscribers, 4.5 million
wireline network access lines and 1.1 million Internet subscribers. TELUS
provides a wide range of communications products and services including data,
Internet protocol (IP), voice, entertainment and video. Committed to being
Canada's premier corporate citizen, over the last six years TELUS has
contributed more than $76 million to charitable and non-profit organizations,
and has established seven TELUS Community Boards across Canada to lead its
local philanthropic initiatives. For more information about TELUS, please

For further information:

For further information: Shirley Sze, Amp'd Mobile Public Relations,
(416) 342-2258,; Aurli Bokovza, Amp'd Mobile Public
Relations, (310) 954-8845,

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