American League Baseball MVP Justin Morneau Teams Up With Clearly Canadian

    Major League MVP Joins Impressive Roster of Corporate Spokespeople

    VANCOUVER, BRITISH COLUMBIA, March 5 /CNW/ - Clearly Canadian Beverage
Corporation (OTCBB:CCBEF) (the "Company") announced today that Justin Morneau,
reigning American League Most Valuable Player, has entered into a worldwide
product endorsement relationship with Clearly Canadian. This one year
exclusive agreement adds British Columbian born Justin Morneau of the
Minnesota Twins to the Company's impressive roster of "clearly" Canadian
corporate spokespeople that also features two-time NBA MVP Steve Nash.

    "I am flattered for this opportunity to represent such a legendary brand
and team-up with basketball legend Steve Nash," stated Justin Morneau. "I have
been a fan of Clearly's products for many years and I am really impressed by
their new line-up of daily Natural Enhanced Waters."

    Morneau, one of the best players in baseball today, joins spokesperson
Steve Nash in re-energizing the Company as it expands its distribution network
and further develops and acquires "good for you" products.

    Stated Brent Lokash, President of Clearly Canadian, "Justin has made
incredible progress in the Major Leagues over the past few years and we are
thrilled to have him join our growing roster of fine Canadian athletes that
proudly represent the Clearly Canadian brand. We look forward to Justin
playing a key role in our trade and consumer programs in the U.S. and Canada
and especially with our great new distributors in the Minnesota and
surrounding Mid West region."

    About Clearly Canadian

    Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets
premium alternative beverages, including Clearly Canadian(R) sparkling
flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and
dailyHydration Natural Enhanced Waters which are distributed in the United
States, Canada and various other countries. Since its inception, the Clearly
Canadian brand has sold over 2 billion bottles worldwide. Clearly Canadian's
recent acquisition of DMR Food Corporation marks the Company's debut into
organic and natural products with a wide range of dried fruit and nut snacks
offerings from Sundridge Farms, Naturalife, Sweet Selections, Simply by Nature
and Glengrove Organics brands. Additional information about Clearly Canadian
may be obtained at

    Forward Looking Statements

    Statements in this news release that are not historical facts are
forward-looking statements that are subject to risks and uncertainties. Words
such as "expects", "intends", "plans", "may", "could", "should",
"anticipates", "likely", "believes", "estimates", "potential", "predicts",
"continue" and words of similar import also identify forward-looking
statements. Forward-looking statements are based on current facts and analysis
and other information that are based on forecasts of future results, estimates
of amounts not yet determined and assumptions of management, including but not
limited to, the belief that the Company can expand its distribution network
and launch and acquire new products. These assumptions are subject to many
risks, and actual results may differ materially from those currently
anticipated. These risks include, by way of example and not in limitation,
general economic conditions, changing beverage consumption trends of
consumers, the Company's ability to generate sufficient cash flows to support
general operating activities and capital expansion plans, competition, pricing
and availability of raw materials, the Company's ability to maintain the
current and future retail listings for its beverage products and to maintain
favorable supply, production and distribution arrangements, laws and
regulations and changes thereto that may affect the way the Company's products
are manufactured, distributed and sold and other factors beyond the reasonable
control of the Company. Additional information on factors that may affect the
business and financial results of the Company can be found in filings of the
Company with the U.S. Securities and Exchange Commission and with the British
Columbia and Ontario Securities Commissions.


For further information:

For further information: Clearly Canadian Beverage Corporation,
Vancouver Shareholder Relations: Steve Cook, 800-983-0993 E-mail: or Marketing: Carolyn Corcoran, 604-742-5318 Email:

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