American Express Launches New Travel Assurance Products For Cardmembers

    --Choosing Travel Insurance is Now Easier and More Convenient--

    MARKHAM, ON, Jan. 23 /CNW/ - Amex Bank of Canada has launched AMEX Travel
Assurance(TM), a collection of four travel insurance plans designed
specifically for AMEX Cardmembers with both per trip and multi-trip options.
The new suite of products will allow Cardmembers the flexibility to choose the
coverage that best suits their travel needs.
    "We know that being able to travel with confidence is a key priority for
all consumers and Amex Travel Assurance meets this critical need," says Daniel
Iwachiw, Head of Insurance Services Canada. "These new offerings will make the
process of choosing travel insurance easier and more convenient by giving
Cardmembers more options that best suit their needs."
    As part of the new offerings, American Express has included an innovative
non-medical plan with both per trip and multi-trip options. Multi-trip plan
coverage extends to all business and personal trips of either 10 or 31 days
duration in a covered year, regardless of where the traveller is going in the
world, where the ticket is purchased, or how it is paid for.

    Available exclusively for American Express Cardmembers in Canada, AMEX
Travel Assurance products are:

    -   Basic Travel Medical Assurance - Provides the Emergency Medical
        benefits needed for travel. The plan offers direct payment of
        eligible medical bills whenever possible, emergency air ambulance,
        prescribed medication due to a medical emergency, private duty
        nurses, return transportation for a travel companion and much more.

    -   Essential Travel and Medical Assurance - Includes all the Emergency
        Medical benefits listed above, plus three premium benefits for
        Cardmembers seeking extra protection (baggage loss and delay, trip
        interruption and delay, and flight and travel accident coverage).

    -   Select Travel Assurance - For Cardmembers that already have existing
        medical coverage, this innovative package provides a range of
        benefits for all non-medical travel needs including trip

    -   Ultimate Travel and Medical Assurance - Combines all the benefits of
        the "Basic" and "Select" packages to create the ultimate package.
        Cardmembers can travel with confidence with this all-inclusive

    To apply or obtain a quote, call the Enrollment Centre at 1-866-896-5706
or visit

    American Express in Canada operates as Amex Bank of Canada and Amex
Canada Inc. Both are wholly owned subsidiaries of the New York based American
Express Travel Related Services Company, Inc., the largest operating unit of
the American Express Company. Amex Bank of Canada is the issuer of American
Express Cards in Canada. Amex Canada Inc. operates the Corporate Travel,
Travel Services Network and Travellers Cheques divisions in Canada. American
Express opened its first offices in Toronto and Hamilton in 1853 and now
employs 3,700 Canadians coast-to-coast.

    AMEX Travel Assurance(TM) products are underwritten by RBC Insurance
    Company of Canada.

    Note to Editors:
    - A detailed Product Fact Sheet is available upon request.

For further information:

For further information: Paula Emberley, Public Affairs &
Communications, American Express, (905) 474-8690, Internet:

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