American Eagle Outfitters Announces Winning Denim Fits in AE Fit Challenge

    Customers Who Voted for the Women's AE Hipster and Men's AE Bootcut Jeans
Will Receive a Free Pair of Any AE Jeans. Other Voters Get $10 off Any AE

    NEW YORK, August 28 /CNW/ - American Eagle Outfitters, Inc. (NYSE:  AEO)
today announced the winners of the AE Fit Challenge. Beginning today through
September 11, hundreds of thousands of AE customers who voted for the winning
fits will visit AE stores or to get a free pair of any AE jeans. Other
voters will get $10 off any pair of AE jeans.

    "Back-to-school is an exciting and important time in our customers'
lives, and we're thrilled to make it even better with new jeans from AE," said
Kathy Savitt, executive vice president and chief marketing officer of American
Eagle Outfitters, Inc. "The AE Fit Challenge adds a new level of fun and
celebration to the back-to-school shopping experience for our customers."

    Customers voted for the winning fits by purchasing their favorite pair of
AE jeans between July 10 and July 24. Customers who voted received a ticket
for their purchase. The most-purchased AE jean for men and women "won" the

    The AE Hipster, the women's winning fit, is AE's most classic, authentic
jean. It is slim and features a clean leg, and sits slightly higher on the
waist. The men's winning fit, the AE Bootcut, is an everyday, casual fit. It
is comfortable and easy to wear with a relaxed boot leg. Other fits in this
season's Back-To-School collection include new trouser and wide-leg looks,
straight and skinny silhouettes, as well as the ever-popular Boyfriend and
Artist styles for girls. For the AE guy, fits include low-rise, loose and
slim-fit, in both boot-cut and straight-leg options.

    American Eagle Outfitters

    American Eagle Outfitters (NYSE:  AEO) is a leading retailer that operates
under the American Eagle Outfitters and MARTIN + OSA brands. American Eagle
Outfitters designs, markets and sells its own brand of laidback, current
clothing targeting 15 to 25 year-olds, providing high-quality merchandise at
affordable prices. AE's original collection includes standards like jeans and
graphic Ts as well as essentials like accessories, outerwear, footwear, basics
and swimwear. American Eagle currently operates 833 stores in 50 states, the
District of Columbia and Puerto Rico, and 72 AE stores in Canada. American
Eagle also operates, which offers additional sizes and styles of
favorite AE merchandise and ships around the world. The American Eagle brand
also includes a new collection of dormwear and intimates, "aerie by American
Eagle." aerie is available in American Eagle stores across the country and at It includes bras, undies, camis, hoodies, robes, boxers, sweats and
leggings for the AE girl. Designed to be sweetly sexy, comfortable and cozy,
aerie offers AE customers a new way to express their personal style everyday,
from the dormroom to the coffee shop to the classroom.

    The company also introduced MARTIN + OSA, a new sportswear concept
targeting 25 to 40 year-old women and men. MARTIN + OSA carries apparel,
accessories and footwear, using denim and sport inspiration to design fun and
sport back into sportswear. MARTIN + OSA currently operates seven stores. For
additional information and updates, visit

For further information:

For further information: American Eagle Outfitters Rachel DiCarlo,
212-465-4094 or Tracy Paul & Company Nancy Cuocci,

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