Special Screening Event with Vince Vaughn Tonight in His Hometown of
Exclusive "Fred Claus" Content Now Available at 77E(TM) on ae.com
PITTSBURGH, November 5 /CNW/ - American Eagle Outfitters, Inc. (NYSE: AEO)
today announced its holiday campaign with Warner Bros. Pictures in support of
the new holiday comedy "Fred Claus," starring Vince Vaughn ("The Break-Up,"
"Wedding Crashers") and Paul Giamatti ("Cinderella Man," "Sideways") and
directed by David Dobkin ("Wedding Crashers," "Shanghai Knights").
Tonight, American Eagle Outfitters and Warner Bros. Pictures will co-host
a red carpet screening event and after party, in Vince Vaughn's hometown of
Chicago, to celebrate the upcoming nationwide release of "Fred Claus" on
November 9. Vaughn will be present to kick off the screening at the AMC East
"Our customers tell us that going to the movies is their favorite
pastime--even ahead of dating and shopping," says Kathy Savitt, executive vice
president and chief marketing officer of American Eagle Outfitters. "Fred
Claus is exactly the right movie for our customers this time of year--festive,
hilarious and a bit irreverent. We're thrilled to be working with Warner Bros.
Pictures on what is sure to be the holiday hit of the season."
"We are excited to partner with American Eagle Outfitters on the film,"
said Mimi Slavin, Senior Vice President of National Promotions for Warner
Bros. Pictures. "They have a cool brand that resonates with an audience that
can be hard to reach, particularly at holiday when there is so much happening.
Being featured in all of their locations and on their website is great
exposure for the film."
AE customers can now visit 77E(TM) at www.ae.com to watch the movie
trailer and access exclusive footage from the film. "Fred Claus"
limited-edition T-shirts will be available for purchase online at ae.com and
at participating American Eagle Chicago stores. Net proceeds from the sale of
the T-shirt will benefit Big Brothers Big Sisters of Chicago.
About FRED CLAUS:
Fred Claus (Vince Vaughn) has lived his entire life in his brother's very
large shadow. Fred tried, but could hardly live up to the example set by the
younger Nicholas (Paul Giamatti), who was just a perfect...well...saint. True
to form, Nicholas grew up to be the model of giving, while Fred became the
polar opposite: a fast-talking repo man who's run out of luck and money. Over
Mrs. Claus' objections, Nicholas agrees to help his brother on one condition:
that he come to the North Pole and earn the money he needs by working in
Santa's workshop. The trouble is that Fred isn't exactly elf material and,
with Christmas fast approaching, Fred could jeopardize the jolliest holiday of
Warner Bros. Pictures presents a Silver Pictures Production, in
association with David Dobkin Pictures and Jessie Nelson Productions, a Film
by David Dobkin, "Fred Claus." The film is directed by David Dobkin ("Wedding
Crashers") from a screenplay by Dan Fogelman ("Cars"), story by Jessie Nelson
("I Am Sam") and Dan Fogelman. Joel Silver, Jessie Nelson and David Dobkin
produced the film, with Paul Hitchcock serving as executive producer and Vince
Vaughn co-producing. "Fred Claus" stars Vince Vaughn ("Wedding Crashers"),
Paul Giamatti ("Sideways"), Miranda Richardson ("Harry Potter and the Goblet
of Fire"), John Michael Higgins ("The Break-Up"), Elizabeth Banks ("Spider-Man
3"), with Rachel Weisz ("The Constant Gardener"), with Kathy Bates ("Failure
to Launch") and Kevin Spacey ("Superman Returns"). "Fred Claus" will be
released by Warner Bros. Pictures, a Warner Bros. Entertainment Company. This
film has been rated "PG" by the MPAA for "mild language and some rude humor."
Soundtrack Album on Warner Bros. Records. www.fredclaus.net For downloadable
information and photos from "Fred Claus," please visit press.warnerbros.com.
About American Eagle Outfitters:
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading retailer that
operates under the American Eagle Outfitters(R) and MARTIN + OSA(TM) brands.
American Eagle Outfitters designs, markets and sells its own brand of
laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original collection
includes standards like jeans and graphic Ts as well as essentials like
accessories, outerwear, footwear, basics and swimwear. American Eagle
currently operates 853 stores in 50 states, the District of Columbia and
Puerto Rico, and 74 AE stores in Canada. American Eagle also operates
ae.com(R), which offers additional sizes and styles of favorite AE(R)
merchandise and ships to more than forty countries around the world. The
American Eagle(R) brand also includes a Dormwear(R) collection, aerie(TM),
which is available in 32 standalone stores, American Eagle stores and at
aerie.com. The collection includes bras, undies, camis, hoodies, robes,
boxers, sweats and leggings for the AE girl. Designed to be sweetly sexy,
comfortable and cozy, the aerie brand offers AE customers a new way to express
their personal style everyday, from the dormroom to the coffee shop to the
MARTIN + OSA, a new sportswear concept targeting 25 to 40 year-old women
and men, carries apparel, accessories and footwear, using denim and sport
inspiration to design fun and sport back into sportswear. MARTIN + OSA
currently operates 14 stores. For additional information and updates, visit
For further information:
For further information: American Eagle Outfitters: Beth Barney,
412-432-3424 email@example.com OR Warner Bros. Pictures: Dennis Higgins,
818-954-6649 Dennis.firstname.lastname@example.org OR Terry Hines & Associates: Eric
Levin, 312-840-7960 email@example.com