American Eagle Outfitters Amps Up College Football With AE Big Game Live

    Campus Traditions, Game-Day Events and Fan Interaction is the Latest
Content Play for AE's Entertainment Channel 77E(TM)

    PITTSBURGH, October 18 /CNW/ - American Eagle Outfitters, Inc. (NYSE:  AEO)
today announced the launch of "AE Big Game Live" on 77E(TM). "AE Big Game
Live" is an unscripted online event that follows the fanatical football
traditions and game-day events at eight of the biggest college football games
of the season, Penn State vs. Wisconsin, Kentucky vs. Florida, Rutgers vs.
WVU, Alabama vs. LSU, Georgia vs. Auburn, Michigan vs. OSU, Texas A&M vs.
Texas and USC vs. UCLA.

    "College football is an important part of how our customers live their
lives this time of year," said American Eagle Outfitters, Inc. chief marketing
officer Kathy Savitt. "AE Big Game Live brings each campus' unique traditions
and experiences online, allowing fans across the country to take part in this
exciting slice of college life."

    Each Wednesday following a big game, new content will be available on 77E
at Today, customers and football fans can experience the first segment
of "AE Big Game Live" from the Penn State vs. Wisconsin game at Penn State
Campus. Today's content includes:

    --  Fans in "Paternoville," an area outside the stadium named for head
coach, Joe Paterno, where hundreds of fans camp out overnight to get the best

    --  Scenes from the Lion Shrine, where armed guards protect the Nittany
Lion from opponent vandals.

    --  Fan cheers outside Beaver Stadium, where thousands of students gather
to await the escorted arrival of the coach and team.

    Each AE Big Game Live event is hosted by 77E correspondents QDeezy, a
radio personality from Philadelphia and Alyssa D., a University of Pittsburgh
student and AE model. Q and Alyssa will guide fans through the unique
traditions of each school and interact on-camera with the craziest fans on
campus. The AE Big Game Live tent provides the ultimate tailgating experience
with free custom T-shirts, quarterback contests, and temporary tattoos. The
tent is also home of the 77E studio, where fans share their personal football
rituals and experiences on- camera, which is viewed by hundreds of thousands
of customers on Additionally, the web site will offer suggestions for
the best game-day looks, as well as the opportunity to design and purchase
custom hoodies in various school colors.

    AE Big Game Live Schedule
        DATE                              BIG GAME
    October 13    Penn State University(a) vs. University of Wisconsin
    October 20    University of Kentucky(a) vs. University of Florida
    October 27    Rutgers University(a) vs. West Virginia University
    November 3    University of Alabama(a) vs. Louisiana State University
    November 10   University of Georgia(a) vs. Auburn University
    November 17   University of Michigan(a) vs. Ohio State University
    November 23   Texas A&M University(a) vs. University of Texas
    December 1    University of South California(a) vs. University of
                   California, Los Angeles

    (a) AE Big Game Live Home Team

    For more information on "AE Big Game Live", please visit

    About American Eagle Outfitters:

    American Eagle Outfitters, Inc. (NYSE:  AEO) is a leading retailer that
operates under the American Eagle Outfitters(TM) and MARTIN + OSA(TM) brands.

    American Eagle Outfitters designs, markets and sells its own brand of
laidback, current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original collection
includes standards like jeans and graphic Ts as well as essentials like
accessories, outerwear, footwear, basics and swimwear. American Eagle
currently operates 846 stores in 50 states, the District of Columbia and
Puerto Rico, and 74 AE stores in Canada. American Eagle also operates,
which offers additional sizes and styles of favorite AE merchandise and ships
around the world. The American Eagle brand also includes a Dormwear(TM)
collection, aerie(TM), which is available in 19 standalone stores, American
Eagle stores and at The collection includes bras, undies, camis,
hoodies, robes, boxers, sweats and leggings for the AE girl. Designed to be
sweetly sexy, comfortable and cozy, the aerie brand offers AE customers a new
way to express their personal style everyday, from the dormroom to the coffee
shop to the classroom.

    MARTIN + OSA, a new sportswear concept targeting 25 to 40 year-old women
and men, carries apparel, accessories and footwear, using denim and sport
inspiration to design fun and sport back into sportswear. MARTIN + OSA
currently operates 13 stores. For additional information and updates, visit

For further information:

For further information: American Eagle Outfitters Jess Grove,

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