America Movil's Porta Ecuador Goes Live with Synchronica Mobile IM Service


  • Porta Ecuador offers Synchronica-based Mobile IM service to all 10.3 million subscribers
  • Porta's carrier-branded Mobile IM service will create customer stickiness and reduce churn
  • Synchronica's industry-standard IMPS technology provides Porta with the opportunity to gain a high customer adoption rate
  • Synchronica has a group-wide framework agreement to deploy the service across all 17 América Móvil subsidiaries

ROYAL TUNBRIDGE WELLS, UK, March 1 /CNW/ - Synchronica plc ("Synchronica" or "the Company") (AIM:SYNC; TSX VENTURE:SYN) the international provider of next-generation mobile messaging infrastructure, today announces that Porta Ecuador has launched Messenger Porta, a mobile Instant Messaging service based on, and powered by, Synchronica's hosted Instant Messaging and Presence Service (IMPS) platform.

Synchronica's technology is based on the IMPS industry standard, removing the barrier to entry for Porta's subscribers, and making high adoption rates more likely. The solution has already generated significant customer traction among other carriers in the América Móvil group.  

The highly appealing, carrier-branded service offers all 10.3 million subscribers a Porta-branded mobile IM identity, giving Porta the opportunity to establish a thriving operator-owned/operator-branded IM community. The service also acts as a churn inhibitor, because defecting to a rival carrier would mean the loss of IM identity.

Porta launched Messenger Porta towards the end of 2010, and is now the seventh América Móvil property to consent to a Synchronica launch announcement. With a dedicated delivery team which works closely with América Móvil, Synchronica has been focused on ensuring that the remaining subsidiaries launch their service by 31 March 2011.

Synchronica's IMPS solution provides a complete, scalable and OMA standards-compliant mobile operator messaging service. As well as providing the technology, Synchronica offers a range of pre- and post-launch services that draw on the company's experience in successful IM deployments around the globe. These services include working closely with carriers on pricing, advertising campaigns and other areas of marketing aimed at optimising adoption rates. 

Porta customers can register for the Messenger Porta service by visiting the dedicated portal, or by their phone's WAP menu.

Carsten Brinkschulte, CEO of Synchronica, added: "Our dedicated launch team works closely with all our customers to ensure a smooth and successful service launch, drawing on our experience during past deployments. Our solution is already generating good customer traction for other subsidiaries of the América Móvil group and we expect it to do the same for Porta."

According to Informa, IM revenues in the Latin America region will grow significantly over the next five years, from around US$1.3billion at the end of 2010 to US$3.3billion by the end of 2015.

Latin America is well ahead of the world average in mobile phone penetration, having reached an average of 93 percent penetration in mid-2010 against a global rate of around 73 percent. Over 80 percent of the region's mobile subscribers are on prepaid plans (Source: BuddeComm).

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push Email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.

Headquartered in England, Synchronica also maintains a development centre in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit

Cautionary Statements
The foregoing information may contain forward-looking statements relating to the future performance of Synchronica plc. Forward-looking statements, specifically those concerning future performance or results, are subject to certain risks and uncertainties, and actual results may differ materially from Synchronica's plans and expectations. These plans, expectations, risks and uncertainties are detailed herein and from time to time in the public filings and announcements made by Synchronica, including those made with AIM, a market of the London Stock Exchange, with the TSX Venture Exchange or with securities regulators.  Synchronica does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

SOURCE Synchronica plc

For further information:

Synchronica plc Carsten Brinkschulte, CEO +44 (0) 7977 256 406 Angus Dent, CFO +44 (0) 7977 256 347
  Nicole Meissner, COO +44 (0) 7977 256 412
TMX | Equicom Craig MacPhail 416 815 0700, ext. 290

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