AmberFin Warns Broadcasters Not to Miss Out on New Revenue Generation Opportunities

    Film and Broadcast Industries Must Capitalise on Opportunities for
    Archived Media Content

    LONDON, June 3 /CNW/ - Newly-formed digital media expert AmberFin, home
of the Emmy award-winning iCR software that digitises new and archived
content, today predicts that the film and broadcast industry could be losing
out on valuable new revenue streams through failing to make the best use of
existing archived content.
    The boom in consumer demand for high-quality content on multiple
platforms means that content owners now need to be prepared to repurpose
content for devices ranging from internet to VoD, TV and small screen devices.
By not doing so they are missing out on new opportunities for increasing
    Scott Allen, Vice President, Marketing at AmberFin says: "There is an
enormous amount of potential in the content that already exists in the film
and broadcast industries thanks to the growing consumer demand to access that
content whenever they want, on whatever device they are using at the time.
Content owners are missing out on large revenue opportunities if they fail to
capitalise on making their archived content available to customers."
    The key factor in delivering archived content successfully on new
platforms is being able to provide the optimum picture quality both at speed
and cost effectively. Broadcasters must be able to repurpose their content
quickly to meet consumer demand, but at the same time the process must be
cost-efficient in order to generate the right returns.
    Allen continues: "There are millions of media assets archived today that
could be repurposed for online, on-demand or mobile channels to generate new
revenue streams through subscription, pay-per-view and advertising-based
downloads. The broadcast industry needs to learn to work with their existing
assets to make the most of these new platforms and the opportunities they
    AmberFin's iCR end-to-end software platform incorporates parent company
Snell & Wilcox's Emmy award winning technology. It is an open standard, future
proof platform that digitises new and archived content, from capture through
to distribution, and delivers the best quality pictures at smaller file sizes.
    With hundreds of systems in the field, iCR is trusted by prestigious
content owners such as Sony, NBA, Turner, Channel 4 and Warner Brothers to
manage the digitisation and repurposing of their content. Its five core
applications are designed to address the industry's pain points at every stage
of the digitisation process.


    Flawlessly moves video into IT workflows by creating error-free files
that can be converted into revenue-generating content and distributed across
multiple devices. Mastering offers high quality masters with an integrated
Quality Control that can be operated under automation control.

    Production Encoding

    Replaces tape with HD files, solves interoperability issues in new
digital HD/SD production systems and optimises use of equipment and staff.
Production Encoding converts between HD and SD formats, bridging the gap
between incompatible acquisition and production systems.


    Traces and checks faults in a failsafe way. It reviews material on
broadcast-quality equipment and automatically creates a Quality Control report
which detects things the human eye cannot. Review can halve the time taken by
traditional manual review processes.

    Virtual VTR

    A self-contained VTR-like recording, storage and playback system
incorporating the necessary tools to work seamlessly in a traditional VTR
environment, bridging video and IT infrastructures. Virtual VTR converts
between any SD and HD file and video formats.

    Repurposing Content

    Creates new revenue opportunities by effortlessly publishing content to
new distribution channels such as the Web, VoD, and portable devices.
Repurposing creates smaller files and better quality video while saving on


    AmberFin enriches the entire lifecycle of digital media - from content
capture to distribution. The company builds upon 30 years of Snell & Wilcox
(S&W) experience and an unrivalled reputation for highly reliable image
processing technology, enabling the digital media community to optimise the
quality of video content while addressing incompatibility barriers throughout
the value chain.

    AmberFin already serves big-name customers including movie studios,
sports franchises, broadcasters, TV producers, facility houses, archives and

    Privately held by Advent Venture Partners, AmberFin is part of the S&W
Group, headquartered in the UK. More information is available at:

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