AmberFin Industry Poll Reveals That Poor Picture Quality is a Major Barrier to Content Adoption

    - 70% Agree That the Industry is Failing to Take Full Advantage of Market

    LONDON, Jan. 27 /CNW/ - A recent broadcast industry poll conducted by
AmberFin reveals that poor picture quality remains a major barrier to content
adoption on new viewing devices, such as a mobile phone and PC. Furthermore,
70% of experts surveyed agreed the industry is failing to capitalize on the
new market opportunities offered by the Internet, VoD and mobile due to the
quality and cost issues associated with repurposing and delivering high
volumes of content across multiple viewing devices.
    Respondents agreed current image quality of video content falls short of
viewer expectations and is in need of improvement. Over 35% of the industry
experts surveyed, rated image quality of content viewed via PC over broadband
connection as being poor, or at best average, while 28% noted a similar
disappointing experience via mobile phone or handheld device.
    The experts believe greater quality is critical to adoption and is
intrinsically linked to the creation of new revenues and compelling services.
When asked about paid for content, 33% of respondents said only high quality
video would attract viewers to pay or subscribe. Moreover, nearly half (44%)
believed viewers would consume more content via a mobile phone if picture
quality were improved.
    Jeremy Deaner, CEO at AmberFin, comments, "While the where, when and how
we consume our content has dramatically changed, image quality remains to be a
critical driver of adoption. This is where AmberFin plays an integral role as
our iCR software tools can digitize and transform new and archived content.
Through our market leading R&D and engineering teams we are able to produce
superior quality pictures for both SD and HD content, delivering the sharpest
images, contrast and color for video content to a range of viewing devices."
    AmberFin iCR has a heritage in providing the best image handling
algorithms on the market and creates a high quality file-based master,
delivers quality control review, provides unique file conversion to multiple
formats and simultaneously prepares multi-platform versions of video content,
all within a single software environment.

    Note to Editors

    The industry poll was conducted at the IBC exhibition in September 2008,
which involved surveying a total of 100 experts across varying sectors in the
broadcast industry. Further details of the research are available upon

    AmberFin Profile

    AmberFin enables content owners to maximize the value of their TV, film
and video content, from capture through to distribution, while increasing
revenues, reducing costs, saving time and eliminating incompatibility issues.
AmberFin iCR, with four-time Emmy-award winning technology, plays a key role
in turning the content that owners have into the content their customers want.
As an open standard, future proof platform that digitizes and transforms new
and archived content, AmberFin iCR delivers the best quality pictures at
smaller file sizes across multiple delivery platforms, including the Internet,
VoD, TV, mobile and other small screen devices. AmberFin already has 100s of
iCR systems in the field, and is trusted by some of the world's most
prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4,
RTM and Warner Brothers, managing the digitization and repurposing of their

    Privately held by Advent Venture Partners, AmberFin is part of the Snell
& Wilcox Group, headquartered in Basingstoke, UK. More information is
available at:

For further information:

For further information: Editorial contacts: Kirstyn Langford (UK),
Hotwire for AmberFin,, +44(0)207-608-2500; Jaime Tero
(USA), GBC for AmberFin,, (415) 989-9803

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