Amaya Obtains Nation-Wide Lottery Permit from the Government of Kenya

MONTREAL, Jan. 24 /CNW Telbec/ - Amaya Gaming Group Inc. (TSX-V: AYA), an entertainment solutions provider for the gaming industry announced today that it has obtained a second public lottery permit from the Government of Kenya to operate and promote a public lottery in the Republic of Kenya.

Under the terms of this second permit granted by the Government of Kenya, Amaya shall operate a 6/48 lotto game and instant scratch card lotteries. Amaya anticipates that the nation-wide lottery will be operational by the second quarter of 2011.

"We are very pleased to have secured this second permit from the Government of Kenya following our recent announcement of a permit for an SMS lotto program. The securing of both of these permits clearly demonstrates the rapidly growing acceptance of our leading technological capabilities and of our capacity to execute on our strategic corporate initiatives by effectively penetrating and developing new markets," mentioned Mr. David Baazov, President and Chief Executive Officer of Amaya.

Commenting on the signing of the agreement, Mr. Lucas Maitha, Chairman of the Betting Control and Licensing Board of Kenya said "The background and due diligence investigations of Amaya revealed that it is a credible company that is worthy of the license granted to it to operate a full scale lottery in Kenya. We have full confidence in Amaya and are assured of its competence as well as its commitment to the utmost adherence to Kenyan law and regulatory standards."

About Amaya

Amaya is engaged in the design, development, manufacturing, distribution and sale of technology based gaming solutions for the regulated gaming industry worldwide. For more information please visit

Disclaimer in regards to Forward-looking Statements

Certain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Amaya does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."


For further information:

Mr. David Baazov
President and Chief Executive Officer
Amaya Gaming Group Inc.
North America: 1-866-744-3122
        Investor Relations
Frederic Dumais, Partner
Jasmin-Dumais Financial Communications

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