Alternative Technology Signs Distributor Agreement with PlateSpin

    Agreement Extends Alternative Technology's Offering in the Growing Market
for Server Virtualization

    ENGLEWOOD, COLO., August 22 /CNW/ - Alternative Technology, a leading
specialty distributor of thin-client/server-based computing, edge
infrastructure, virtualization, and government-approved security solutions,
today announced that it has signed a value-added distribution agreement with
PlateSpin Ltd., a leading provider of workload optimization and consolidation
solutions. Under the agreement, Alternative Technology will promote and
distribute PlateSpin's patent-pending workload portability(TM) technology to
its network of 3,000 resellers in the United States and Canada.

    "This agreement represents a major expansion of Alternative Technology's
virtual infrastructure solution strategy, broadening and complementing our
current portfolio of VMware virtualization and Citrix-based infrastructure
solutions," said Tom Zorn, executive vice president, Alternative Technology.
"PlateSpin has leading-edge tools that enable VARs and Enterprises to be
successful in implementing virtualization strategies. Large enterprises with
hundreds or thousands of servers can perform data center analysis, modeling
and forecasting that allow them to optimize their physical-to-virtual or
virtual-to-physical conversions, and to more effectively manage workloads
across their server farms. Small to medium enterprises will see great value
from the PlateSpin solutions in planning and implementing server
consolidation, hardware migration, server backup, disaster recovery and
business continuity."

    "We are pleased to have Alternative Technology as our newest distributor
and are excited about the greater product and sales support they will offer to
our VARs across North America," said Mike Sharma, president and chief
operating officer, PlateSpin. "Alternative Technology's dedication to the
channel coupled with their technology expertise and extensive coverage makes
them an excellent fit with PlateSpin as we continue to expand our select VAR
network and further penetrate regional markets throughout the United States
and Canada."

    By breaking the dependency between hardware infrastructure and server
software, PlateSpin's workload portability technology represents a paradigm
shift for the data center. PlateSpin's technology decouples workloads (data,
applications and operating systems) from the underlying hardware, and
automatically streams them to any physical or virtual platform. Enabling the
complete interchange of server workloads with a simple drag and drop,
PlateSpin automates the migration of the software layer to the servers that
best match the needs of the workload - all from a single point of control.

    Alternative Technology's resellers will now be authorized to sell
PlateSpin PowerRecon and PowerConvert.

    PowerRecon is a powerful and sophisticated analysis and planning solution
that takes the guesswork out of complex server consolidation, disaster
recovery, capacity planning, asset management and green data center
initiatives. By remotely capturing server resource capacity and workload
utilization statistics, PlateSpin PowerRecon ensures that the right server
infrastructure has been matched to the right application workload to maximize
performance while minimizing hardware cost.

    PowerConvert allows organizations to go beyond simple, one-time
physical-to-virtual (P2V) workload conversion activities. P2V migrations are a
critical component for the successful adoption of virtualization, but to
ensure optimal data center efficiency, enterprises need the flexibility to
move and rebalance workloads in any direction between physical and virtual
hosts - physical-to-virtual, virtual-to-physical, physical-to-physical, etc.

    This relationship extends PlateSpin's distribution in North America, and
brings additional value to PlateSpin resellers through Alternative
Technology's focused product offering, advanced technical services and
top-notch sales support.

    About PlateSpin

    PlateSpin provides the most advanced data center automation software
designed to optimize the use of server resources across the enterprise to
improve business service levels and lower costs. PlateSpin's patent-pending
conversion and optimization technology liberates software from hardware
platforms, allowing servers to be streamed over the enterprise network from
any source to any destination. This freedom of movement ensures the best fit
between server resource supply and application workload demands.

    Global 2000 companies use PlateSpin solutions to lower costs and solve
today's most pressing data center initiatives such as server consolidation,
disaster recovery, hardware migration and test lab automation. PlateSpin was
recently awarded the 2006 International Business Award for Best Company and
the 2006 Virtualization Technology of the Year Award (UK). The company also
ranked fourth on the seventh annual PROFIT HOT 50 for emerging growth
companies. Additionally, Branham Group named PlateSpin as one of the fastest
growing IT company in Canada and second on the Movers and Shakers list in the
Canadian IT Sector for 2007. For more information please visit

    About Alternative Technology

    Alternative Technology is a leading specialty distributor for value-added
resellers who need products and services targeted at thin-client/server-based
computing, edge infrastructure, virtualization, security, and wireless
markets. Driving the widespread adoption of leading edge technologies by
bridging the gaps between products and services to solve critical business
problems, Alternative identifies business issues that are key to its markets
and offer multivendor solutions that drive demand back through its reseller
partners. Alternative Technology, headquartered in Englewood, Co., has offices
in Ft. Lauderdale, Florida, Carlsbad, Calif., and Mississauga, Canada.
Alternative Technology is a wholly owned subsidiary of Arrow Enterprise
Computing Solutions, which is a business unit of Arrow Electronics, Inc.
(NYSE:   ARW). For more information, go to:, e-mail: or call toll-free: 800.544.7674 (USA), or 866.240.9991

    Alternative Technology, the Alternative Technology Logo, Follow the Wire,
and the Follow the Wire logo are trademarks of Alternative Technology. Other
company and product names may be trademarks of their respective owners. All
information was correct at the time of publication but may have changed.
Please check the respective websites for up to date contact information.

For further information:

For further information: Alternative Technology Stanton & Associates
Marketing & Public Relations Mark Rieger, 303-520-4524
or PlateSpin Mark Pileski, 416-203-4790

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890