Alouettes stars team up with War Amps "CHAMP" to pass on safety message

    MONTREAL, July 9 /CNW Telbec/ - Losing part of his right foot in a
lawnmower accident has given six-year-old Sébastien Fortin of Saint-Esprit,
Quebec, a special interest in spreading The War Amps PLAYSAFE message to other
    Today (Wednesday July 9) from 1:30 to 3:30 p.m., he will join Montreal
Alouettes stars to film a new War Amps PLAYSAFE public service announcement at
the outdoor practice field beside Olympic Stadium (entrance off
Pierre-de-Coubertin Avenue; near Starcité Movie Theatre).
    For more than 25 years, The War Amps and CFL have shared a special
tradition - the annual CFL PLAYSAFE PSA, saluting the League's support of The
War Amps safety program. It will be broadcast during football telecasts on TSN
and RDS this fall including the playoffs and Grey Cup, and on other networks
and specialty channels.
    Using the Winner's Circle philosophy, The War Amps Child Amputee (CHAMP)
Program changes the lives of child amputees by providing funding for
artificial limbs, counseling, seminars and other programs. It also spreads the
PLAYSAFE message through videos, parade floats, presentations and PSAs like
this one.
    "Thousands who watch CFL football will see the PSA, and it's another way
to spread the safety message," said War Amps CEO and producer Cliff
Chadderton, adding that, like all War Amps productions, it was funded by
corporate sponsors.
    Sébastien will also be attending the Alouettes home game on July 10th at
Molson Stadium, where additional general footage will be taken starting at
6 pm.

    The War Amps receives no government grants. It is funded solely through
public support of the Key Tag and Address Label Service. For more information,
call 514 398-0759 or visit

For further information:

For further information: Louis Bourassa (War Amps), (514) 943-0988;
Sophie Pilon (Alouettes), (514) 924-9926; Louis-Philippe Dorais (Alouettes),
(514) 253-0008; Media are welcome to attend the filming

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