Alliance Films now on the iTunes store in Canada

    Sex and the City is the first movie available starting today

    TORONTO, Sept. 24 /CNW/ - Alliance Films today announced that movies from
the largest Canadian film distributor will be available for purchase and rent
on the iTunes(R) Store in Canada ( beginning today. The first
film on offer is the 2008 summer smash hit SEX AND THE CITY as part of a
package of movies distributed in Canada by Alliance Films.
    Alliance Films now significantly expands its online presence by providing
new release and catalogue titles from amongst its 15,100 hours of programming
on iTunes. Noah Segal, Executive Vice President of Home Entertainment said,
"iTunes is a perfect fit with Alliance Films' strategy of providing the most
diverse, sought-after movies to Canadian audiences in high quality and on
multiple platforms."
    Movie purchases and rentals feature iTunes' legendary ease of use, which
makes discovering and enjoying movies as simple and easy as buying music on
iTunes has always been. iTunes Movie Rentals also features hundreds of titles
available in stunning high definition, perfect for viewing on a widescreen TV
with Apple TV(R).
    Alliance Films is the largest Canadian distributor with rights to many of
the biggest Hollywood movies. Recent hits have included SEX AND THE CITY,
RIGHTEOUS KILL. Alliance is consistently among the top three highest grossing
distributors and, on the recent September 19 weekend, its combined market
share was an unprecedented 53% of all box office receipts in Canada.
    The iTunes Store is the world's most popular online music, TV and movie
store. With Apple's legendary ease of use, pioneering features such as iTunes
Movie Rentals, integrated podcasting directory, iMix playlist sharing, the
ability to turn previously purchased tracks into complete albums at a reduced
price, and seamless integration with iPod and iPhone, the iTunes Store is the
best way for Mac(R) and PC users to legally discover, purchase and download
music and video online.

    Alliance Films is a leading distributor of motion pictures in Canada,
with motion picture distribution operations in the United Kingdom and Spain.
The Company distributes filmed entertainment to theatres, on DVD, online and
to television broadcasters. Alliance Films holds the Canadian distribution
rights to the productions of leading independent studios, including New Line
Cinema, Focus Features, The Weinstein Company, Overture Films, A Bigger Boat,
Grosvenor Park and Relativity Media.

For further information:

For further information: Press Contacts: Mark Slone, Alliance Films,, (416) 309-4227; Simon Atkins, Apple,, (416) 367-8251

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