Alliance Atlantis Partners with Maven Networks on Internet TV Channel Initiative



    Canada's Most Dynamic Broadcaster to Launch New Video Players with Maven

    CAMBRIDGE, MASS., August 1 /CNW/ - Maven Networks, Inc., a leading
Internet TV platform company, today announced a partnership with Alliance
Atlantis Communications Inc., one of Canada's most dynamic television
broadcasters, to launch next-generation broadband video players throughout
Alliance Atlantis' Web properties with the Maven Internet TV Platform(TM). The
new players will be deployed on Alliance Atlantis' online channels that
include FoodTV.ca, HGTV.ca and Slice.ca.

    Alliance Atlantis offers Canadians 13 well-branded specialty television
channels boasting targeted, high-quality programming. The company also
co-produces and distributes the hit CSI franchise and indirectly holds a 51
percent limited partnership interest in Motion Picture Distribution LP, a
leading distributor of motion pictures in Canada, with a presence in motion
picture distribution in the United Kingdom and Spain.

    Alliance Atlantis selected the Maven Internet TV Platform to enable rapid
and efficient updates to its online video content and advertising offerings.
Needing to keep its Internet and cable television programming in tight
alignment, Alliance Atlantis leverages the Maven platform to quickly respond
to changing audience interests and advertiser requirements across a diverse
network of video channels. Maven enables Alliance Atlantis to easily deliver
unique and differentiated video user experiences to its online audience, offer
its advertisers a powerful new set of customization capabilities and measure
the effectiveness of its programming and advertising through a detailed and
intuitive analytics interface.

    "Video deployment on our sites is growing exponentially, and the
monetizing opportunities around that growth are critical for the long-term
success of our broadband channels," said Claude Galipeau, senior vice
president of Digital Media for Alliance Atlantis. "We chose Maven because it
offers a mature and scaleable solution for advertising as well as incredible
design capabilities."

    "We're excited to partner with a cutting-edge media company like Alliance
Atlantis," said Hilmi Ozguc, founder and CEO of Maven Networks. "With Maven,
Alliance Atlantis can now offer compelling new capabilities to its advertisers
and increase its audience reach through online affiliate syndication. We look
forward to working with Alliance Atlantis to power a new generation of
Internet TV offerings."

    About Maven Networks

    Maven Networks (www.maven.net) is powering the Internet TV revolution. As
a critical technology partner, Maven enables professional media companies to
quickly and easily create, distribute and profit from direct-to-consumer
Internet TV channels and networks. The Maven Internet TV Platform(TM) is used
by industry-leading organizations around the globe such as 20th Century Fox,
CBS's CSTV, Gemstar-TV Guide, Hearst, Sony Pictures Television and Univision
Online.

    About Alliance Atlantis Communications

    Alliance Atlantis offers Canadians 13 well-branded specialty television
channels boasting targeted, high-quality programming. The Company also
co-produces and distributes the hit CSI franchise and indirectly holds a 51%
limited partnership interest in Motion Picture Distribution LP, a leading
distributor of motion pictures in Canada, with a presence in motion picture
distribution in the United Kingdom and Spain. The Company's common shares are
listed on the Toronto Stock Exchange - trading symbols AAC.A and AAC.B. The
Company's Web site is www.allianceatlantis.com.




For further information:

For further information: Maven Networks Tara Bartley 617-806-8263
tbartley@maven.net or Racepoint Group Jodi Petrie 781-487-4610
jpetrie@racepointgroup.com

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